Back to agenda

AR’s Space Race Revs Up

Description

One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula… and real-world relevance is often defined by location. This means that one of AR’s primary battlegrounds will be in augmenting the world in location-relevant ways. That could be wayfinding with Google Live View, or visual search with Snap Scan and Local Lenses. And these players aren’t alone: Apple, Facebook, Niantic and other AR leaders continue to signal geo-spatial AR ambitions. Who’s doing what to gain pole position and win AR’s Space Race? We’ll break it down through numbers & narratives.

Speakers

Chief Analyst , ARtillery Intelligence

Related Sessions

Description

Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in VR , and how to stay involved when consumers navigate their world with augmented reality as the information and experience layer. With new ways to access AR experiences (including WebXR), this panel will explore how consumers will use augmented reality to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.

Speakers

CEO & Founder , Emblematic Group
XR Business Strategist , Virtual Reality Marketing
AR Marketing Professor , Brock University
CEO , Decahedralist Consulting
VP/GD Experiential Technology , Digitas

Description

Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.

Speakers

CEO & Co-Founder , Camera IQ

Description

This will be a talk about the various commercial cases in XR industry of South Korea, which is the most world renowned innovative and fast moving market.

Speakers

CEO , Seerslab

Description

According to recent studies conducted globally, personalised AR experiences on e-commerce significantly impact the complete sales funnel, reducing the bounce rates by up to 30%, increasing the purchasing propensity of customers by 51%, and boosting conversion by 2-3x. At Adloid, we believe that all e-commerce & retail businesses globally will plug-in AR as an alternate sales & marketing channel, to boost customer confidence before buying and achieve higher conversion rates. Let us take you through our journey of building an end-to-end, invite-only product for e-commerce that’s no-code and takes care of the entire workflow of content creation(3D), design, rendering and core tech, deployment, tracking, and maintenance in a single platform. We’ll present how its adoption is delivering returns on key business metrics, and how it can make adapting to the changing times easier.

Speakers

CEO , Adloid

Description

P&G Virtual LifeLab is an immersive world that has been created and launch for CES in 2021. It showcases new story narratives for P&G brands and citizenship stories. Virtual LifeLab has been awarded 2nd best experience at CES and has been since evolved to support external and internal events. The innovative platform allows P&G to re-imagine their interaction with consumers, media, customers - always putting the visitor at the center of the experience. In this session you will learn more about the creative process, the execution challenges and how corporations are thinking forward using immersive technologies.

Speakers

Head of Immersive Technologies , P&G