In this discussion, TACTIC and Treasury Wine Estates speak about the groundbreaking evolution of 19 Crimes and the Living Wine Labels Application that continues to dominate the wine and advertising world with augmented reality innovation. From over six million app downloads and over 400 million impressions since mid-2018 to the launch of celebrity Snoop Dogg’s wine and its accompanying AR experiences - the 19 Crimes wine continues to be one of the main innovators in branded AR content - with evergreen content launching both within the Living Wines Labels app and on the web, with the new web-based content showcasing additional experiences with no need to download a native app. Within the dozens of branded experiences within the Living Wine Labels collection, holograms come alive around wine bottles, with a variety of immersive and interactive AR experiences that have over 35 million sessions worldwide - helping make 19 Crimes wine of the year and an AR cult classic.
Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in VR , and how to stay involved when consumers navigate their world with augmented reality as the information and experience layer. With new ways to access AR experiences (including WebXR), this panel will explore how consumers will use augmented reality to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.
Many brands have embraced Augmented Reality advertising on platforms such as Facebook, Instagram and Snapchat for the power it gives audiences to try their products on virtually. But AR commerce is about so much more than the virtual try-on. When done right, AR can serve the entire marketing funnel, from fun, compelling experiences that redefine how consumers engage with brands to viral advocacy campaigns that extend an advertiser’s reach and boost their brand awareness. In this talk, Camera IQ co-founder Allison Ferenci will discuss the secrets for creating AR experiences that impact the entire decision-making funnel.
This will be a talk about the various commercial cases in XR industry of South Korea, which is the most world renowned innovative and fast moving market.
According to recent studies conducted globally, personalised AR experiences on e-commerce significantly impact the complete sales funnel, reducing the bounce rates by up to 30%, increasing the purchasing propensity of customers by 51%, and boosting conversion by 2-3x. At Adloid, we believe that all e-commerce & retail businesses globally will plug-in AR as an alternate sales & marketing channel, to boost customer confidence before buying and achieve higher conversion rates. Let us take you through our journey of building an end-to-end, invite-only product for e-commerce that’s no-code and takes care of the entire workflow of content creation(3D), design, rendering and core tech, deployment, tracking, and maintenance in a single platform. We’ll present how its adoption is delivering returns on key business metrics, and how it can make adapting to the changing times easier.
P&G Virtual LifeLab is an immersive world that has been created and launch for CES in 2021. It showcases new story narratives for P&G brands and citizenship stories. Virtual LifeLab has been awarded 2nd best experience at CES and has been since evolved to support external and internal events. The innovative platform allows P&G to re-imagine their interaction with consumers, media, customers - always putting the visitor at the center of the experience. In this session you will learn more about the creative process, the execution challenges and how corporations are thinking forward using immersive technologies.