If you want to see where the widespread adoption of holograms is headed, look no further than location based entertainment (LBE). Agencies and creatives have discovered the power of anchoring holograms to specific locations which users can interact with either through phones, tablets, head mounted displays or touch screens. These don't have to be difficult to set up either - whether using Scan QR codes or spatial anchors, Steve Sullivan, (General Manager, Microsoft) and Christina Heller, (CEO, Metastage ) will discuss how clients and creators can elevate experiences outside the home and on location. They'll walk through a number of highly successful use cases from partners like Verizon, RYOT, Nexus, Jackson Family Wines and more.
A detailed look into the making of Fictioneers’ and Aardman’s latest location-based AR experience, Wallace & Gromit: Fix Up The City. Hear from Ryan Measel, CEO and Co-Founder of a location-based AR platform, Fantasmo, who will talk about how creating a digital twin of the city for authoring the content, enabling occlusion, localizing devices, and overcoming the challenges of embedding AR features into cities in a new and pioneering way.
How do you experiment with XR in the Immersive and Location-Based Experience Space? Join Meow Wolf's CTO Barbara Ford Grant as she shares the history of Meow Wolf's POV on XR, and how Meow Wolf has integrated XR through a variety of real-time interactive technologies that allow participants to further engage a dive deep into our narrative experiences, including RFID gamification, AR simulations, and multi sensory "memory storms," all the while aligning XR with a mission and commitment to connect to our community.
XR gaming brings a new level of immersive interaction, and multiplayer experiences can create the sense of amazing social presence. Chicken Waffle has built some of the top social XR content in the world, and has launched a new Indie XR Creator Fund to help innovative developers bring their content to market! Additionally, Chicken Waffle has been collaborating with some amazing location-based entertainment (LBE) partners like SPREE Interactive to bring new cutting-edge XR content to their locations with multiplayer arenas and gaming centers. This session will cover advanced development tips and publishing solutions for creating interactive cross-platform multiplayer XR experiences.
Ingress is the first AR game Niantic produced prior to becoming an independent company, and it continues today with a thriving community of players around the world. It also has always been a place where Niantic developers, producers and engineers pioneer new technologies and game mechanics to advance the story and engage players. Ingress producer Brian Rose and AR software engineer Anthony Maes will share how the team is using the Niantic Lightship ARDK for real-time mapping and meshing combined with in-game incentives to crowdsource millions of AR scans, and push the boundaries of what’s possible in this battle between the Enlightened and the Resistance.
Now is the time for brands who partner with sports leagues, musicians and other entertainment venues to invest in a proactive and scaled XR gameplan to connect with their consumers who desire more immersive fan engagement. The panel will explore new ways for brands to leverage innovative XR experiences to enhance the fan experience; from using Web AR to give fans access to behind the scenes experiences, to immersive up close experiences with world-famous athletes, musicians and celebrities - these connected experiences are only the beginning of what's possible.