Agenda

Description

Learn more about Unity’s AR companion app and how it helps AR creators speed up their workflows. We’ll touch on how to capture real-world data, create in the context of where the content will be experienced and import your data into the Unity Editor.

Speakers

Phil Chacko

Senior Manager, Technical Product Management , Unity Technologies

Description

Trainers, L&D professionals, Architects, Product Developers and more can all benefit from immersive workflows with HP VR Solutions. Join Matt Gaiser, HP’s North America Head of VR Business Development to learn how to integrate VR into your enterprise

Speakers

Matt Gaiser

Head of VR Business Development , HP

Description

Travel through Qualcomm’s plans for helping developers scale up the future of AR.

Speakers

Nanette Martinez

Sr. Manager, Marketing , Qualcomm

Description

Mainstream attention is finally focused on the convergence of technologies that the AWE community have been shaping for the past decade, and the "Metaverse" is having a moment. The idea has seemingly captured everyone's attention, with many rushing to define it and stake their claim. When you cut through the hype, who are the people truly shaping this future? Join Cathy Hackl for a short talk on the State of the Metaverse, followed by an inspiring discussion joined by leading voices featuring Roblox, AB InBev, and Nike. Together, they'll elevate the Metaverse conversation from a buzzword to an actual informed dialogue on the future of the Internet. They'll cover how culture and many industries are evolving - from fashion, sports, gaming, and beyond. We may even be joined by a panelist, born in the metaverse. This exciting session will give attendees a foundational perspective on the Metaverse that outlines both the pitfalls and opportunities in the years ahead.

Speakers

Lindsey McInerney

Former Head of Technology and Innovation , AB InBev

Dirk Lueth

Co-Founder and Co-CEO , Upland

Cathy Hackl

CEO , Spatial Dynamics

Christina Wootton

Vice President, Brand Partnerships , Roblox Corp

John Buzzell

Enterprise Lead, Unreal Engine , Epic Games - Unreal Engine

Description

With video meetings, remote training and virtual brand activations becoming more the norm than the exception, the limits of collaborating and engaging audiences at a distance with traditional tools have never been more apparent. Corporations, small businesses, brands and individuals are turning to virtual and augmented reality (collectively known as XR) to solve for these pain points. However, incorporating this technology into your business model and marketing strategy can be daunting. In this panel, we speak with experts in the field to learn about their various approaches, the technology that is making this possible, and how it’s augmenting the way we communicate, engage audiences and do business.

Speakers

Catherine D. Henry

Creator

Philip Rosedale

Founder , Linden Lab

Danette Beal

Sr. Content Marketer , Streem

Anne McKinnon

Cofounder & CEO , Ristband

Caitlin Krause

Founder , MindWise

Description

As we know, there has been a lot of recent chatter, while many may even call it “hype”, over the concept of the ‘Metaverse’.

As with most emerging technologies, the biggest challenge is navigating through all this hype, filtering through the rogue companies and individuals that may seek to exploit others in the early stages, and identifying viable business models that could appropriately be built upon these technologies and become sustainable.

Join us as we curated a group of technologists and entrepreneurs who have discovered early success with investors, earnings, and both community and public support in their companies that will hopefully serve as foundational models that will further contribute to the advancement of the Metaverse.

Speakers

Will O'Brien

CEO & Co-Founder , NFT Oasis

Lisa Watts

Co-Founder , Cree8

Amy Peck

Founder/CEO , EndeavorXR

Gregg Katano

CEO | Founder , Cosmos Collab

Description

Following the publication of The Growing Value of XR in Healthcare in the UK Report, a new national strategy for XR in healthcare in the UK is under development. This event will bring together representatives across government, industry and healthcare from the US and UK, to discuss the future of XR and to explore new opportunities for supporting global collaboration, partnerships and knowledge sharing to ultimately enable wider public access to XR for therapeutic and health educational purposes. Attendees will be able to passively observe in person and online, and will be able to ask questions at the end.

In-person audience seating is limited, and feel free to join online via Zoom:
https://awexr.zoom.us/j/81662705945?pwd=R2k2Z2dFNUIvZGc1UlV1WStGYm1CUT09

Description

Ingress is the first AR game Niantic produced prior to becoming an independent company, and it continues today with a thriving community of players around the world. It also has always been a place where Niantic developers, producers and engineers pioneer new technologies and game mechanics to advance the story and engage players. Ingress producer Brian Rose and AR software engineer Anthony Maes will share how the team is using the Niantic Lightship ARDK for real-time mapping and meshing combined with in-game incentives to crowdsource millions of AR scans, and push the boundaries of what’s possible in this battle between the Enlightened and the Resistance.

Speakers

Anthony Maes

Software Engineer , Niantic

Brian Rose

Director , Niantic, Inc.

Description

Automotive manufacturers are leading the way in leveraging XR technology in retail to showcase their band and their vehicles. BMW, Audi and Porsche are no exception to this. In doing so, are realising significant return on investment and demonstrating a strong business case for using the technology.

In this talk, Richard Armstrong, an XR strategist and Enterprise Architect who has worked in the automotive retail industry, will show how these leading brands and their retail partners use XR to help customers choose and customise the right vehicle, enhance the customer journey while realising increased profit margins and business operational efficiencies:

Speakers

Richard Armstrong

Enterprise Architect , Cassini Limited

Description

We are living through a watershed year for immersive experiences. Our covid isolation has accelerated every form of immersive experiences. Streaming concerts, augmented museums, virtual meetings and immersive story telling. All of these verticals have reached to the world of immersive story tellers to keep us all connected.

Across all of these activities, spatial audio has emerged as one of the most important and visceral elements of the immersive story telling toolbox.

Apple has unleashed headtracked spatial audio on the more than 90 million Airpods pro users, Dolby Atmos, Sony 360 and Apple have been accelerating the adoption of spatial audio standards, and customers now have awareness of the power of immersive sound.

Join us as we discuss spatial audio production, delivery methods and the ever expanding customer experiences made possible by spatial audio. We will imagine the future of spatial audio and talk about the evolution of practical tools that are available today.

Speakers

Matthew Neutra

Audio Experience Innovation Lead , Bose

Amy LaMeyer

Managing Partner , WXR Fund

Vickie Nauman

Founder , CrossBorderWorks

Description

Increase your concentration and self esteem with a guided virtual reality mediation in AltSpace! Enjoy a relaxing meditation and build self confidence. We will begin by centering and balancing and work through positive self guided Imagery and end with returning to center.

https://account.altvr.com/events/1848315959488545459

Speakers

Kiernan Pearce

Founder , Wind's Song Meditation & Spiritual Development

Description

P&G Virtual LifeLab is a multiplayer immersive experience that has been created and launch for CES in 2021 to showcase P&G’s Brand and Citizenship stories. P&G Virtual LifeLab has been awarded 2nd best experience at CES and has been since evolved to support external and internal events. The innovative platform allows P&G to re-imagine their interaction with consumers, media, customers - always putting the visitor at the center of the experience. In this session you will learn about what it takes to balance creative, scale and impact by doing a deep dive into design, organization and platform choices. P&G is leaning forward using immersive technologies with upcoming initiatives @ CES 2022 and beyond.

Speakers

Ioana Matei

Global Head of Innovation , Louis Dreyfus Company

Description

A joint study with Snap & Deloitte Digital looked at understanding Augmented Reality’s (AR) potential to transform business and create lifelong consumer habits. We gathered data and feedback from nearly 15,000 Snapchatters and non-Snapchatters from around the world supplemented with in-depth interviews of industry leaders. Together, we examined market perspectives and emerging AR trends to understand their impact on consumer experiences and behavior on brands, shopping, communicating with others and interacting with the world.

Speakers

Lauryl Schraedly

Global Head of Marketing Insights & Strategy , Snap, Inc.

Allan Cook

MD - Digital Reality Business Leader , Deloitte Consulting

Description

OpenXR has transformed the way developers deliver cross-platform AR/VR experiences. As a royalty-free open standard from the Khronos Group, OpenXR provides high-performance access to AR and VR devices. The OpenXR standard enables application developers to program to a single, common, high-performance API which supports a number of different AR and VR platforms. Containing everything an application needs to drive XR devices in a system, OpenXR helps applications run on a multitude of platforms, allowing hardware manufacturers to gain access to a broader range of pre-existing content.

In this session, Brent Insko, Lead XR Architect for Intel and OpenXR Working Group Chair, is joined by executive producer from Asobo, Antoine Bezborodko, who will talk about developing the Micosoft Flight Simulator VR , what motivated him to use OpenXR and the value it brings to users. Brent will share recent industry developments for OpenXR, explain how XR developers can integrate OpenXR into their workflows, and share updates about expanded augmented reality support that is under development for OpenXR. Brent and Antoine will highlight the role OpenXR plays in getting gaming, entertainment and even enterprise XR developers to a common ground. Developers will leave with a fresh understanding of how to leverage OpenXR to create cross-platform XR experiences.

Speakers

Brent Insko

Lead XR Architect , Intel

Description

The rise of virtual care services is an emerging trend to provide medical services without the need of physical presence. However, there are barriers related to the physician’s ability to measure vital signs, emotional and physical conditions, which prevents virtual care to deliver the same level of experience, as is the case with face-to-face care.
We have come up with innovative solutions based on set of our technologies, related to Vital signs measurements, EmoGraphy stress management, 3D depth sensing, etc., to enable AR/VR Enhanced Virtual Care. The proposed solutions try to improve upon existing virtual care by combining remote physiological measurement with 3D computer vision models of human pose and new forms of rendering 3D health information in an immersive and interactive manner, allowing spatially aligned rendering of vital signs data with captured images.
The proposed solution, can be extended to remotely monitor multiple subjects, which is useful for providing elderly care in crowded places.

Speakers

Vibhu Sharma

AR/VR Program Lead , Philips

Description

Technologies such as AR and VR can provide great benefits in the world of biopharma to improve the efficiency and collaboration of scientists working in lab and manufacturing environments. This session will describe current and future use cases of the technology, in addition to challenges that were overcame to enable its use. The timeline from initiating a pilot program, obtaining senior leadership buy-in, overcoming logistical challenges during COVID-19, and expanded use throughout multiple company sites will discussed.

Speakers

Nobel Vale

Principal Scientist , Bristol Myers Squibb

Description

The Girl Scouts and The Virtual Wild launched an AR walking trail app call "GeoQuest." It's focused around the STEM Center of Excellence at Camp Whispering Cedars in Dallas, TX. Using Bluetooth beacons, GeoQuest is a location-based app that makes it fun for Scouts to learn about the camp's unique history of buried dinosaur fossils that have been found near an ancient geology trail. Users are led down a walking path and get to dig up digital and real 3D-printed fossils. The app aims to merge a creative digital story with real life and then exposes many STEM careers that went into building the experience.
This relationship between the Girl Scouts or Northeast Texas and The Virtual Wild started with this bespoke project. Now, it has blossomed into a multi-year strategic plan aimed at creating a wide range of innovative projects that will support the Scouts' needs in areas of recruitment, education, transition into the professional workforce, and alumni support. The experience of working together is a great example of how a Non-Profit and a For-Profit organization can thrive together. Ashley Crowe, GSNETX's Chief Program Officer, and Jay Rutherford will lead this joint presentation by offering insight and discussing strategic details from their own perspectives.

Speakers

Jay Rutherford

Founder & Managing Director , The Virtual Wild

Ashley Crowe

Chief Program Officer , Girl Scouts of Northeast Texas

Description

In this talk the founders of AR House Lucas Rizzotto & Aidan Wolf talk about how they started the largest AR Creator House in the world with a tweet, how it almost all went to hell and why these kinds of communities may be the strongest weapon we have against the rise of an AR dystopia.

Speakers

Lucas Rizzotto

Creator , Lucas Builds the Future

Aidan Wolf

Co-Founder , Kevaid

Description

Learn how to use cognitive load with biometric sensor data to develop smarter and more engaging VR experiences. HP XR Developer Advocates will share how to easily transform your app development to create adaptive experiences driven by a user’s natural response with the HP Omnicept SDK and accompanying HP Reverb G2 Omnicept Edition headset. Tune in to get started!

Speakers

Lauren Domingo

XR Developer Advocate , HP

Sergi Tortosa

XR Developer Advocate , HP