Learn more about Unity’s AR companion app and how it helps AR creators speed up their workflows. We’ll touch on how to capture real-world data, create in the context of where the content will be experienced and import your data into the Unity Editor.
Mainstream attention is finally focused on the convergence of technologies that the AWE community have been shaping for the past decade, and the "Metaverse" is having a moment. The idea has seemingly captured everyone's attention, with many rushing to define it and stake their claim. When you cut through the hype, who are the people truly shaping this future? Join Cathy Hackl for a short talk on the State of the Metaverse, followed by an inspiring discussion joined by leading voices featuring Roblox, AB InBev, and Nike. Together, they'll elevate the Metaverse conversation from a buzzword to an actual informed dialogue on the future of the Internet. They'll cover how culture and many industries are evolving - from fashion, sports, gaming, and beyond. We may even be joined by a panelist, born in the metaverse. This exciting session will give attendees a foundational perspective on the Metaverse that outlines both the pitfalls and opportunities in the years ahead.
With video meetings, remote training and virtual brand activations becoming more the norm than the exception, the limits of collaborating and engaging audiences at a distance with traditional tools have never been more apparent. Corporations, small businesses, brands and individuals are turning to virtual and augmented reality (collectively known as XR) to solve for these pain points. However, incorporating this technology into your business model and marketing strategy can be daunting. In this panel, we speak with experts in the field to learn about their various approaches, the technology that is making this possible, and how it’s augmenting the way we communicate, engage audiences and do business.
According to recent studies conducted globally, personalised AR experiences on e-commerce significantly impact the complete sales funnel, reducing the bounce rates by up to 30%, increasing the purchasing propensity of customers by 51%, and boosting conversion by 2-3x. At Adloid, we believe that all e-commerce & retail businesses globally will plug-in AR as an alternate sales & marketing channel, to boost customer confidence before buying and achieve higher conversion rates. Let us take you through our journey of building an end-to-end, invite-only product for e-commerce that’s no-code and takes care of the entire workflow of content creation(3D), design, rendering and core tech, deployment, tracking, and maintenance in a single platform. We’ll present how its adoption is delivering returns on key business metrics, and how it can make adapting to the changing times easier.
We are living through a watershed year for immersive experiences. Our covid isolation has accelerated every form of immersive experiences. Streaming concerts, augmented museums, virtual meetings and immersive story telling. All of these verticals have reached to the world of immersive story tellers to keep us all connected. Across all of these activities, spatial audio has immerged as one of the most important and visceral elements of the immersive story telling toolbox. Apple has unleashed headtracked spatial audio on the more than 90 million Airpods pro users, Dolby Atmos, Sony 360 and Apple have been accelerating the adoption of spatial audio standards, and customers now have awareness of the power of immersive sound. Join us as we discuss spatial audio production, delivery methods and the ever expanding customer experiences made possible by spatial audio. We will imagine the future of spatial audio and talk about the evolution of practical tools that are available today.
P&G Virtual LifeLab is an immersive world that has been created and launch for CES in 2021. It showcases new story narratives for P&G brands and citizenship stories. Virtual LifeLab has been awarded 2nd best experience at CES and has been since evolved to support external and internal events. The innovative platform allows P&G to re-imagine their interaction with consumers, media, customers - always putting the visitor at the center of the experience. In this session you will learn more about the creative process, the execution challenges and how corporations are thinking forward using immersive technologies.
A joint study with Snap & Deloitte Digital looked at understanding Augmented Reality’s (AR) potential to transform business and create lifelong consumer habits. We gathered data and feedback from nearly 15,000 Snapchatters and non-Snapchatters from around the world supplemented with in-depth interviews of industry leaders. Together, we examined market perspectives and emerging AR trends to understand their impact on consumer experiences and behavior on brands, shopping, communicating with others and interacting with the world.
OpenXR has transformed the way developers deliver cross-platform AR/VR experiences. As a royalty-free open standard from the Khronos Group, OpenXR provides high-performance access to AR and VR devices. The OpenXR standard enables application developers to program to a single, common, high-performance API which supports a number of different AR and VR platforms. Containing everything an application needs to drive XR devices in a system, OpenXR helps applications run on a multitude of platforms, allowing hardware manufacturers to gain access to a broader range of pre-existing content. In this session, Brent Insko, Lead XR Architect for Intel and OpenXR Working Group Chair, is joined by executive producer from Asobo, Antoine Bezborodko, who will talk about developing the Micosoft Flight Simulator VR , what motivated him to use OpenXR and the value it brings to users. Brent will share recent industry developments for OpenXR, explain how XR developers can integrate OpenXR into their workflows, and share updates about expanded augmented reality support that is under development for OpenXR. Brent and Antoine will highlight the role OpenXR plays in getting gaming, entertainment and even enterprise XR developers to a common ground. Developers will leave with a fresh understanding of how to leverage OpenXR to create cross-platform XR experiences.
The rise of virtual care services is an emerging trend to provide medical services without the need of physical presence. However, there are barriers related to the physician’s ability to measure vital signs, emotional and physical conditions, which prevents virtual care to deliver the same level of experience, as is the case with face-to-face care. We have come up with innovative solutions based on set of our technologies, related to Vital signs measurements, EmoGraphy stress management, 3D depth sensing, etc., to enable AR/VR Enhanced Virtual Care. The proposed solutions try to improve upon existing virtual care by combining remote physiological measurement with 3D computer vision models of human pose and new forms of rendering 3D health information in an immersive and interactive manner, allowing spatially aligned rendering of vital signs data with captured images. The proposed solution, can be extended to remotely monitor multiple subjects, which is useful for providing elderly care in crowded places.
Learn how MRTK Figma Toolkit can help your UX design process for Mixed Reality. With MRTK Figma Toolkit, you can use 2D versions of the HoloLens 2 style UI components for creating UI layouts and storyboards. Figma Toolkit's Unity plugin can import the Figma file and recreate corresponding MRTK components in Unity. This will save a lot of time and effort for designer-developer collaboration.
Are you tired of trying to build a better future? Well you've come to the right place! In this satirical talk, Lucas Rizzotto’s evil alter-ego will teach you everything you need know about using XR for evil! Manipulate the masses using immersive propaganda, pervert their data to uncover their innermost secrets and uncover the XR design tips & tricks that unleash your full villainous potential. So let's get slimy, let's get greedy and let's turn the Metaverse into a dystopia that works for you! (You can also use this information to stop terrible people from doing this to you. But will you?)
Now is the time for brands who partner with sports leagues, musicians and other entertainment venues to invest in a proactive and scaled XR gameplan to connect with their consumers who desire more immersive fan engagement. The panel will explore new ways for brands to leverage innovative XR experiences to enhance the fan experience; from using Web AR to give fans access to behind the scenes experiences, to immersive up close experiences with world-famous athletes, musicians and celebrities - these connected experiences are only the beginning of what's possible.
An overview of the multi-year development of AR in Google Maps, and how Live View evolved into its current state. Will cover the technology and data powering Live View, along with descriptions of lessons learned from the global deployment of AR.
Nearly two years into the pandemic, we are all still wondering what's next after Zoom. With over forty remote spatial collaboration platforms, including Facebook's new Workrooms and Microsoft's AltSpace, how many will survive 2022? What are the use cases? What's hot, who's in danger and what is the future of remote work, training and education generally.