From IP to Experience: Why Translation Is the Real Design Challenge

Most leaders working with IP-driven attractions have experienced similar frustrations involved with adapting IP into physical, embodied experiences.

Panelists from different disciplines will examine how decisions around agency, scale, pacing, and emotional continuity fundamentally shape guest understanding and engagement. 

Attendees will leave with shared language and evaluative frameworks they can apply when developing, reviewing, or approving IP-based experiences across attractions, museums, and destination environments. Attendees with leave with information to help:

• Identify common structural challenges that emerge when translating IP from 2D media into physical experience
• Analyze how decisions related to agency, scale, and embodiment impact guest engagement and clarity
• Apply a shared framework for evaluating IP-based experiences beyond surface fidelity to the source material