AWE USA 2026

Apple Vision Reality Check: Adoption, Friction, and the Road Ahead

Jun 18

10:40 AM - 11:05 AM
Room 101A
Developer | Sponsored by Qualcomm

Description

In this state of the platform talk, Raven provides an overview of the Apple Vision ecosystem in 2026: real-world traction, persistent friction points, and the lessons learned since Apple Vision Pro launched over two years ago. You’ll get a clear understanding of where the platform is delivering value today for consumers, content creators, developers, and enterprises, and where it’s falling short.

The session also covers what’s new in visionOS 27 and what those changes signal about Apple’s direction in the coming years, including expected product launches across multiple form factors. Raven closes with a practical evaluation framework for how to assess the Apple Vision platform for your spatial computing projects: which project types are best aligned right now, how to scope and de-risk a first release, and which milestones to focus on before making larger commitments.

Session Speakers