Eric Florenzano
Senior Developer Shopify

Eric is a software engineer at Shopify with a focus on immersive technology like VR and AR. He's been building immersive experiences since 2015, launched indie VR rhythm game Soundboxing in 2017, and re-focused on AR in 2020 with the team at Primer and now Shopify. Prior to XR, Eric co-founded, a mobile anlytics product acquired by Twitter, and helped build Twitter's early native analytics platform. He is currently based out of San Francisco, California.


Oct 21

10:05 PM - 10:30 PM


How to Mix Realities and Unlock Shopping Superpowers

Russ Maschmeyer | Shopify

Eric Florenzano | Shopify