Deborah Casswell
Executive Creative Director Nexus Studios

Deborah is an experienced and passionate Executive Creative Director, spearheading the creative output from Nexus Studios’ Immersive division. She believes wholeheartedly in the power of creativity as a force for good, and is able to bring depth to any brief in order to ensure that projects drive maximum impact. 

Having collaborated with some of the world’s leading brands, Deborah’s projects include a storytelling installation at the World Economic Forum celebrating the positive ways Google Cloud AI is being used to serve communities, a poignant runner game for Unicef, designed to teach children about their human rights, and the nation-wide XR activation, StoryTrails in partnership with StoryFutures, Niantic, the BFI and 50 UK Creatives. She also co-leads creative R&D in the field of eyewear and the Metaverse.

Prior to joining Nexus Studios, Deborah was Creative Director at Media Arts Lab/Apple. She is also a Founding Partner of the ADCAN awards, and an experienced speaker in the creative circle championing immersive technology for purpose-driven content.


Oct 21

11:05 - 11:55


Meaning and Purpose: The Keys to Building the Metaverse

Deborah Casswell | Nexus Studios

Samira Abdelmalek | The Mill

Jen Haugan | Nexus Studios

Veronica Orvalho | Didimo

Sarah Burslem | Niantic Labs