In the race to build the Metaverse, there are a plethora of ways in which content makers, technophiles, brands and consumers are rising to the challenge. For Nexus Studios the north star is creating story-driven experiences with emotional depth, while AR giant Niantic has been developing the tools and pathways to enable XR mass-adoption, and The Mill has long been exploring what it means to interact in real time with virtual worlds. Our overlapping learnings show that there are some crucial ingredients needed to accomplishing meaning. Join Deborah Casswell, Jen Haugan, Sarah Burslem and Samira Abdelmalek in conversation as they reveal the projects and practices that explore the promise of a long-lasting and purposeful Metaverse.
Ori Inbar, CEO and Co-Founder of AWE, will welcome attendees to the 13th annual AWE EU 2022 event with a fresh premise: XR makes dreams a reality!
He will kick off with how XR helped achieve his own personal dreams and proceed with covering how XR has been helping businesses deliver on their goals, people realize lifelong ambitions, and most crucially - fight the biggest threats facing humanity in the next decade.
Since 2010, AWE has been showcasing how XR can make dreams come true and AWE EU will continue with that tradition and help aspiring XR professionals fulfill more of their dreams while making a positive impact around the world with AR, VR and the Metaverse.
Everyone will wear AR glasses on their faces by 2030. Just centimeters from our optic nerve, computers have never been closer to our brains. This changes both content creation and consumption.
These immersive technologies could create a more empathetic, educated and empowering future. But they could also promote inequality and fake news.
Yusuf Omar, Co-CEO of SEEN, has been wearing cameras on his face for over a decade. His team has overlaid journalism stories on cities from Boston to Cape Town. Everyone loves a good story, especially if they can be a part of that story. And that’s what immersive storytelling does. On your face.
The Metaverse, the final frontier.
These are the voyages of many creators on a mission: to explore strange new worlds, to seek out new life and new civilizations, to boldly go where no one has gone before.