Avi Bar-Zeev has been at the forefront of XR and The Metaverse for over 30 years: first launching Disney’s groundbreaking Aladdin VR ride in the early 90s, crafting Second Life’s 3D worlds and co-founding Keyhole (Google Earth) around 2001. He co-invented Microsoft Hololens in 2010, helped defined Amazon Echo Frames in 2015, and then contributed at Apple on undisclosed projects until 2019. Since leaving Apple, he’s consulted privately for top XR companies and investors. And he’s taken a more public stance by writing and speaking publicly on important issues. Most recently, he is a founder and President of The XR Guild, a new non-profit membership organization that seeks to support XR professionals to achieve the most positive outcomes for humanity.