For over 10 years, Qualcomm Technologies, Inc has been researching and developing products that power all the best XR devices on the market. Join Hiren Bhinde, Director Product Management, as he talks about the features and functionality needed to power the XR devices and experiences of tomorrow.
Corporations use a variety of ways to educate and train their employees. Online courses, videos and images can be scaled to reach a larger crowd, but they do not have the same impact or show the same results as in-person or on-site training methods. Companies spend lots of money and time on training to boost employees’ skill levels. Virtual training acts as an accelerator for real-life training, while also improving engagement and saving a ton of money. This talk is about sharing our experience and results from developing virtual training solutions.
No one could have subscribed to HBO for Game of Thrones if they hadn’t known Game of Thrones existed. We know this is true, and yet, the XR industry is still wondering why non-gamers aren’t flocking to headsets. The reason is simple: we not only need content, we need to get the word out. Does a tree fall in a virtual forest if no one’s there to see it? The goal of this panel is to demonstrate a structured review method that simplifies the way we talk about immersive experiences. It invites the XR party viewers not currently familiar with immersive content available in headsets, and also engages those well-versed in the industry. The panelists’ approach will open people’s eyes to a new way of thinking about XR narrative and allow them to open their mouths and speak more clearly about XR content. It will also give both new and seasoned XR viewers a little something extra to talk about. After all, it is word of mouth that makes content viral, or even just mainstream.
With the proliferation of AI, AR, VR, and the increased consumer appetite for more experiential and personalized forms of entertainment, an inflection point for the entire media entertainment industry will be upon us sooner than later. How will the industry respond? In this session, entertainment execs will discuss where they see the future of entertainment heading. Questions to be addressed: Will there be room for both the old-school and new-school versions of content creation (i.e. passive vs. interactive, communal vs personalized experiences, out-of-home vs in-home)? If incorporating AI and Virtual Beings into future entertainment offerings, what are the psychological, ethical, and moral considerations that need to be made? Will AI and a more personalized interactive form of entertainment undermine the writers and creators of classic entertainment? Who will control the content if it's user-driven? How will AI affect IP? How will movie studios be able to monetize interactive, ever-changing virtual beings when each one means different things to different people based on their own personalized experiences with them?
Augmented reality has been floating around for years with games that have taken the world by storm, promises of a digital world on top of the real one, talks of new forms of entertainment, and so much more. But, each of these applications has to date fallen short of providing real benefits to the world. AR in eCommerce, on the other hand, has been making a major impact on many companies' top line revenue. For the few companies that have bit the bullet on the high price tag to roll out wide-scale AR for their products, they have been pleasantly surprised at increased sales conversions, lowered return rates, and happier customers. Seek has been at the forefront of making this possible. With customers ranging from Walmart and Overstock to Nestle and Vans, Seek has emerged as the leader in helping brands implement AR for eCommerce. Through Seek's proprietary 3D pipelines, world-class web-based AR deployment technology, and award-winning Seek Studio that allows brands to manage their content, Seek has opened the door for brands large to small to begin seeing major impacts on their eCommerce business today.
How can we overcome the barriers between people and technology? How will engineers work in the future? And what new possibilities does Augmented Reality offer in prototyping, factory planning and quality control? Find out how the German AR player Holo-Light developed one of the most collaborative Mixed and Augmented Reality software suites to improve engineering workflows. The Augmented Reality Engineering Space ARES enables engineers to visualize, manipulate and share 3D CAD data - leading to shorter development cycles and seamless product designs. With Interactive Streaming for Augmented Reality ISAR the company also created a remote rendering solution to visualize high-polygon content via local or cloud processing power. In real size and time, with every detail, and without using polygon reducers. The software solution package is complemented by Stylus XR, an AR input device with Artificial Intelligence based tracking technology. Allowing engineers - for the first time ever - to perform submillimeter-accurate work, measurements and movements in a Mixed and Augmented Reality environment.
Augmented reality is transforming our mobile devices into more interactive and immersive tools. Developing AR technology is a very challenging task that involves highly specific skills in both computer vision and computer graphics. This poses a problem that slows down the adoption of AR, as many small companies might not have the resources to develop their AR ambitions. ARGear is a new AR SDK that makes it easier to develop AR applications so that your apps can keep up with the industry and maybe even accelerate the adoption of AR. Join SeersLab’s Jacob Morton as he demonstrates just how easy it is to create your own mobile AR application using ARGear.
Participants to be announced on April 15th
In this panel we will bring together global organizers of XR communities to discuss how the work that we do in our communities helps to enable a global inflection point of awareness and infrastructure for XR. We will talk about where XR communities meet and connect both online and virtually, and how we have seen these groups evolve over the past few years & offer ways that folks new to the industry can become involved in this ecosystem.
Every year, it’s the same story - a year-on-year epidemic of closures, retail stores heading to administration and a seemingly bleak outlook for products in the physical world. At SPATIALx, we’re experimenting and creating a new concept we call “_BLANK”. We’re on a mission to transform the high-street through immersive tech integrated into retail environments, creating stores with nothing inside. Curious? – You should be! -- We believe the future is for the bold; for those brave enough to chart a completely new course and try something truly, new and different. In this talk, we’ll explore the concept of Mixed Reality powered retail experiences. You'll learn what it takes to combine immersive technologies with a socialized re-fit of retail, new emerging commercial models, hurdles to overcome and how to uncover the potential that lays ahead with holographically projected products and zero-hour delivery.
Our AR-Platform enables corporates to optimize their business processes such as maintenance, safety and compliance based on where you are and what you are looking at (position and pose within 1 to 5 centimeter precise). Our AR-Platform thereby enables people to have access to data, maintenance interfaces, instructions and other vital information based on where they most need it.