Agenda

  • Expand all

Description

Immersive experiences are about to become the new frontier of marketing, providing customers with more control over their experience and the ability to invite in and experience brands they love. With the looming fight for attention, brands need to understand the opportunities and threats: how to be discovered, how to be "invited in" as trusted partners in VR , and how to stay involved when consumers navigate their world with augmented reality as the information and experience layer. With new ways to access AR experiences (including WebXR), this panel will explore how consumers will use augmented reality to engage with brands in a variety of ways - including potentially excluding them completely - and how brands should be approaching how to set themselves up for success in the near future.

Speakers

CEO & Founder , Emblematic Group
XR Business Strategist , Virtual Reality Marketing
CEO , Decahedralist Consulting
AR Marketing Professor , Brock University
VP/GD Experiential Technology , Digitas

Description

This will be a talk about the various commercial cases in XR industry of South Korea, which is the most world renowned innovative and fast moving market.

Speakers

CEO , Seerslab

Description

According to recent studies conducted globally, personalised AR experiences on e-commerce significantly impact the complete sales funnel, reducing the bounce rates by up to 30%, increasing the purchasing propensity of customers by 51%, and boosting conversion by 2-3x. At Adloid, we believe that all e-commerce & retail businesses globally will plug-in AR as an alternate sales & marketing channel, to boost customer confidence before buying and achieve higher conversion rates. Let us take you through our journey of building an end-to-end, invite-only product for e-commerce that’s no-code and takes care of the entire workflow of content creation(3D), design, rendering and core tech, deployment, tracking, and maintenance in a single platform. We’ll present how its adoption is delivering returns on key business metrics, and how it can make adapting to the changing times easier.

Speakers

CEO , Adloid

Description

P&G Virtual LifeLab is an immersive world that has been created and launch for CES in 2021. It showcases new story narratives for P&G brands and citizenship stories. Virtual LifeLab has been awarded 2nd best experience at CES and has been since evolved to support external and internal events. The innovative platform allows P&G to re-imagine their interaction with consumers, media, customers - always putting the visitor at the center of the experience. In this session you will learn more about the creative process, the execution challenges and how corporations are thinking forward using immersive technologies.

Speakers

Head of Immersive Technologies , P&G

Description

3D has drastically increased revenue for the fashion industry. 3D eCommerce has proven to increase conversion rate by 94% and increase cart size by 61%, but that is just the beginning. Once fashion brands have 3D assets they can be sold as NFTs, placed in games for users to dress their avatars and so much more. How should brands be thinking about their 3D strategy? What works well in the Metaverse and what doesn't? Join 3D experts from VNTANA, Together Labs and Epic Games who have worked with freelancers to Fortune 1000 brands to create successful 3D fashion experiences across eCommerce to the metaverse and beyond.

Speakers

CEO , Bitski
Head of Brands and Advertisers Solutions , Epic Games - Unreal Engine
CEO, Co-Founder , VNTANA
Principal , Scale Strategies
Senior Director of Marketing , Together Labs

Description

Toyota challenged all team members to “Start Your Impossible” - a call to re-imagine Toyota for the next hundred years, embracing technology, collaborating across the organization, challenging the status quo, and taking risks. Accepting the challenge, three team members decided to address the Accessory Sales process, historically ranked among the lowest levels of satisfaction in the industry-wide automotive purchase process. The goal was not only to prove that AR could interact with a physical vehicle, but to demonstrate AR as a viable sales tool. The results were better than expected: Customers benefitted by having unlimited accessory catalog access via a “virtual try-on”; Dealerships benefitted from both an increase in sales and a decrease in operating costs by not having to maintain a large accessory inventory; and Toyota Motor North America (TMNA) benefitted by collecting data on accessory trends. The collaborative team presenting: David Kleiner – TMNA’s Applied Technology & Research Lab (ATRL), Jazmieka Smith – Toyota Logistics Services (TLS), and Dan Ferguson – Groove Jones.

Speakers

Partner & CoFounder , Groove Jones
Immersive Technology Manager, ATRL , Toyota
Manager, Export Administration , Toyota

Description

One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula… and real-world relevance is often defined by location. This means that one of AR’s primary battlegrounds will be in augmenting the world in location-relevant ways. That could be wayfinding with Google Live View, or visual search with Snap Scan and Local Lenses. And these players aren’t alone: Apple, Facebook, Niantic and other AR leaders continue to signal geo-spatial AR ambitions. Who’s doing what to gain pole position and win AR’s Space Race? We’ll break it down through numbers & narratives.

Speakers

Chief Analyst , ARtillery Intelligence

Description

"Within a decade, the whole way in which we perceive and interact with the world around us is set to undergo a tremendous shift. The imminent upsurge in the extended reality market and what it will look like by end of 2030 is literally beyond the collective ability of our imaginations at this point. Through this talk we will explore how CXR has helped enterprises succeed in building Consumer and Business Engagement Solutions for Retail, eComm & Advertising."

Speakers

General Manager , CXR

Description

In this discussion, TACTIC and Treasury Wine Estates speak about the groundbreaking evolution of 19 Crimes and the Living Wine Labels Application that continues to dominate the wine and advertising world with augmented reality innovation. From over six million app downloads and over 400 million impressions since mid-2018 to the launch of celebrity Snoop Dogg’s wine and its accompanying AR experiences - the 19 Crimes wine continues to be one of the main innovators in branded AR content - with evergreen content launching both within the Living Wines Labels app and on the web, with the new web-based content showcasing additional experiences with no need to download a native app. Within the dozens of branded experiences within the Living Wine Labels collection, holograms come alive around wine bottles, with a variety of immersive and interactive AR experiences that have over 35 million sessions worldwide - helping make 19 Crimes wine of the year and an AR cult classic.

Speakers

Founder + Executive Creative Director , TACTIC
Brand Director, 19 Crimes , Treasury Wine Estates

Description

Augmented Reality has been a key driver to enable brands to engage with consumers to make them feel a part of the action from anywhere. Whether they are at home in their living room, or live at an event, AR removes the need to activate at only one location. MVP Interaction and 8th Wall partnered with the Tennessee Titans to create the first-ever augmented reality mural in the NFL. Whether fans were onsite in Nashville or at home, the WebAR experience was easily activated by a QR code, taking traditional LBE experiences into your living room. Join our session and get an inside look into how companies are utilizing AR to optimize consumer interactions to analyze audience engagement from multiple locations.

Speakers

CEO and Founder , MVP Interactive
Senior Director, Marketing & Digital Strategy , Tennessee Titans