Join Snap CTO Bobby Murphy for a conversation about the vision to "reinvent the camera," evolving the camera from a communication tool to an augmented reality platform. Learn how Snap is pushing the boundaries of augmented reality alongside creators, businesses, and the Snapchatter community, shaping how we experience the world around us.
Join Unity’s Tony Parisi for a can’t miss fireside chat with Catherine D. Henry, SVP Growth: 5G, Creative VR/AR/ XR Strategy and Innovation at Media.Monks and Keith Sojacich, VP, Experiential Technology at Publicis to learn more about the current and future state of XR for brands and agencies. We’ll discuss current successes in XR, challenges and opportunities for immersive experiences, and the future potential of XR, plus where the metaverse fits in.
The central location of the book "Ready Player One" is The OASIS, a fully embodied VR metaverse that began as a game, but was so compelling, so useful and fun, that everyone - every person, every business, every institution and even every game - had to have a presence there. Sort of like the formative Internet in the 90s. This is fiction, of course, Mark Zuckerberg says we will soon regard Facebook as a "metaverse company." Epic Games (maker of Fortnite), announced their most recent funding round of one billion dollars will be spent building a metaverse. But how shall we define it? Who else is building - or has built - a metaverse? What technology does a metaverse require? What might its terminal form be? On which platforms - AR, VR, Mobile - will these virtual, social spaces manifest, when, and how?
Marvel Studios looks to the future with a first-of-its-kind Augmented Reality (AR) story experience, for the release of "Eternals." Marvel Studios’ Eternals: AR Story Experience lets fans step into the film to discover the backstory, interact with Super Heroes, and bring the story right in their space. The latest technologies were used to deliver state-of-the-art storytelling — from volumetric capture to Apple's ARKit to brand new processes of displaying cinema-quality VFX on mobile devices.
Learn what it took to build this immersive iOS-exclusive mobile app from the ground up. Hear from the project leads, including: Dave Bushore (VP, Franchise Creative & Marketing for Marvel Studios), Mark Mine (Director, Technology Innovation for Disney Studios Content), and Daniel Baker (Senior Producer & Manager, Technology Innovation for Disney Studios Content).
To check out the experience, download it now in the App Store. And see the all new movie — now playing in theaters.
In this session, we will release the latest data on the Chinese spatial computing market, and provide an overview of the current market landscape. CEOs of leading companies in the region will share their opinions on the latest trends, biggest challenges, and excitement to come. A taste of AWE Asia!
Please join us to hear from our UK Delegation who will be talking about their Report ‘The Growing Value of XR in Healthcare in the UK’ It is the first of its kind to explore the use of XR in the UK’s healthcare sector today. Join the discussion and hear from experts on report findings and opportunities to collaborate with the UK and as a blueprint for other Governments to strategically consider how XR Healthcare can scale for their citizens
META’s ARfusion™ combines precision cast lens fabrication tools and functional metasurfaces, to provide AR wearable developers with a platform for seamlessly integrating smart technologies into thin lightweight prescription glasses. Embedded smart technologies can include waveguides, microdisplays, holographic filters, polarizing, liquid crystal/electrochromic foils, antifogging and eyeglow suppression films, antennas, and eye trackers. The ARfusion™ platform enables scalable and versatile fabrication processes for manufacturing AR glasses of any size and shape in large volumes. A dramatic reduction in the number of process steps also results in a major cost advantage over traditional lens moulding.
From the studio that owns horror, and everyone’s favorite underworld assassin, Lionsgate is building an ecosystem that embraces immersive technologies used in next-gen gaming and location based entertainment – including the world’s first multiplayer VR theme park experience and PC/console video game turned physical escape room attraction – this panel will cover the challenges and opportunities that are presented with the intersection of entertainment, gaming, XR, and future of Hollywood IP via the LIONSGATEway, paving the road ahead in the immersive frontier.
CareAR, backed by ServiceNow and Xerox, is reinventing the service experience. In this session, Sam Waicberg, President of CareAR, will discuss market factors including growing workforce attrition, customer expectations, and ESG trends that all play a role in why change is inevitable. CareAR will also be showcasing new game changing capabilities that will revolutionize and help drive service transformation initiatives within organizations. CareAR has pioneered Service Experience Management, a new category that extends current service workflows, transforming service and customer experiences with break through outcomes. Based on the CareAR SXM™ platform, Augmented Reality powered with AI and Content delivery, expertise is instantly accessible and delivered with context at the time of need.
The view through a mixed reality device has proven to be key in manufacturing environments for spacecraft and many other industries. What happens when we turn the focus to the eyes, and the wealth of data they provide? Is this useful data? What can we tell simply by tracking the eyes? Join us for a discussion with the Barbara Bush Foundation, along with industry colleagues, on a new and creative way to apply mixed reality technology for literacy, and a look at how the technology can be used for a world of good.
The annual Auggie Awards have been the most recognized industry AR & VR awards show in the world since 2010. Now in its 12th year, the Auggies continue to showcase the best of the best in augmented and virtual reality. Winners will be presented with a prestigious Auggie Award live on stage. Don't miss the halftime show with an AR Improv performance by the TechnoDramatists with real actors puppeteering virtual characters with never before seen visual comedic possibilities. We promise this will be the most animated improv show you’ve ever seen.