AWE USA 2026

The 5 XR Program Killers (And How to Survive Them)

Jun 17

10:30 AM - 10:55 AM
Grand Ballroom | Main Stage
Main Stage

Description

Your pilot worked. So why isn't your program scaling? After watching thousands of enterprise XR deployments live and die, ArborXR Co-Founder and CEO Brad Scoggin has identified the five moments that kill programs and the moves that separate the survivors. This is the talk the enterprise track doesn't usually get: honest, data-backed, and long overdue.

Session Speakers