Environment Modeling of Customer Spaces with Southwest Airlines

How does a major airline prototype the future of customer and employee spaces? Join the Southwest Airlines Technology Innovation team for a deep dive into their transition from physical foam core modeling to MockThru, a custom-built spatial application. This session showcases the journey of visualizing diverse environments through immersive walkthroughs, moving beyond traditional mockups into high-fidelity digital spaces. We’ll discuss the strategic decision to develop a custom software solution, why the Apple Vision Pro was the right hardware choice for this use case, and what the team is exploring next as they expand the boundaries of spatial environment modeling.