Create Social Stories: LBE Marketing & Community-Building

The big question in LBE is "how do you market VR"? It's a medium that defies many typical marketing strategies. Players can't take photos or video, and they're engaged in an activity only they can see.

Building communities within the LBE area also has unique challenges, but there are ways to connect players and create global LBE communities centered around particular games or demographics.

Learn how to create positive practices from the beginning. Build a community that will organically become part of your marketing strategy to help generate the revenue you need to succeed.