Beyond XR: The Shift Toward Spatial, Immersive Digital Experiences

The industry talks about AR, VR, MR, and XR — but the real shift isn’t about labels. It’s about how digital content is evolving into immersive experiences.

This session explores how spatial interaction is emerging as a new foundation for digital experiences — delivered directly through displays on the devices people already use, from phones and tablets to laptops and monitors. By making content immersive on everyday screens, teams can better understand information, collaborate more effectively, and move faster across workflows. 

Jochem Taminiau will share how these capabilities are already being applied across industries, and why immersive, display-based experiences are becoming more accessible, practical, and scalable — without the need for headsets.