Creating New Formats for Immersive Entertainment

Immersive entertainment still hasn't found its business model. And it's not just a question of stories, audiences, or hardware: it's a question of format. Each medium has its own formats. TV? The series. Cinema? The film. Immersive hasn't.

This talk explores that search for new formats through the making of Crafting Crimes, an interactive video-podcast for Meta Quest. This experience pioneered a deeply native format, enabled by technological and distribution innovation.

Victor Agulhon, Emmy-nominated producer and co-founder of TARGO, shares the philosophy, the best practices, and the lessons learned along the way.