XR Sports Alliance x FISE: First Learnings from Immersive Sports at a Live Action Event

What does it actually take to deploy immersive sports content at a live urban sports festival? In this session, Kendall Goodden, Senior Global Partnerships Manager at FISE, and Lucy Trang Nguyen, Director of Strategic Alliances & Business Development, Emerging Technologies at Accedo, share first-hand learnings from their joint experiment at FISE Montpellier 2026.

The project brought fans inside the live experience through an immersive editorial vlog — combining stereoscopic 180° video, drone footage, and 2D content — built for Meta Quest and Android XR XREAL Aura glasses. Conceived as structured experimentation, it was designed to generate real data across nine objectives covering fan-perceived quality on MR headsets vs. AR glasses, hybrid content formats, production scalability, and immersive sponsorship value, and more. 

The session covers what the experiment set out to learn, how it was structured to generate meaningful data, and what the early results reveal — offering evidence-grounded takeaways on what works, what doesn't, and what the industry still needs to solve.