Joudi Assaf is the Director of Marketing and Events at the XR Association, where she leads strategic campaigns and experiential programming that bring together industry leaders, policymakers, and innovators across the immersive technology ecosystem. With a background in marketing, communications, and event strategy, she has developed a strong focus on creating experiences that are both engaging and impactful.

At XRA, Joudi designs and delivers experience-driven events that showcase the real-world applications of XR, while fostering meaningful connections across industry and policy. Her work sits at the intersection of storytelling, emerging technology, and community building, with a focus on making immersive technology more accessible and relevant to diverse audiences.