Matthew Udy, AKA Matthiaos, is a game producer, creator, and studio founder focused on Immersive experiences. As founder of Flip Key Studios and COO of hyLite Studios, he builds games designed around social play, retention, and strong creative direction. His track record runs from branded worlds for Wendy's and Cheetos to original titles like City Drift Racing, which reached over 2 million players, and the Soapstone Comedy Club, featured on Joe Rogan and the Tonight Show. A two-time Meta Creator Competition winner and Meta Community Advocate Award recipient, he also co-organizes the Creator Community Letters, giving creators a unified voice with Meta.