Ryan Van Deusen leads Business Development & Partnerships at ArborXR. He helps organizations and partners deploy XR at scale without the chaos. Formerly, Ryan was a leader of technical teams at Apple and has a background in product marketing where he deployed his skillset in understanding market trends, deep product expertise, and customer research. He spends his time working with value-added resellers, integrators, and content creators to connect the right hardware, software, and experiences so XR programs actually land—and last—in the real world. Ryan is a husband, father, and poet.