Technology and creativity opened new opportunities in the past few years and after a quick overview, attendees will discover more about use cases in the field of simulation and how they add value to different areas of product development and user experiences. Lukas and Jan will discuss what to expect in the near future and share their view on the business side of XR solutions.
HaptX, Inc. was founded in 2012 with a compelling, if audacious, vision: develop a system capable of providing accurate physical inputs (touch, force, temperature) across an entire user’s body to a degree that the virtual world becomes indistinguishable from the physical world. This system is both an engineering and business challenge, as it requires a commitment to a long-term development roadmap that delivers desirable products along the way. This presentation will cover some of the highlights and pitfalls of the journey to bring such a system to market through a laser focus on enterprise customers. Enterprise customers have been impactful early adopters, because their use cases are so clear; listening closely to their needs has created a durable partnership that benefits the entire industry. Developing haptic technologies that are enterprise-grade is a challenge that HaptX has been working on for a decade now. Yes, it is hard to start a hardware-based startup company. But the best is yet to come and is tantalizingly close.
In December 2021, Wilkins Avenue AR and leading fragrance company Maison Berger Paris showcased the first-ever Augmented Live Shopping experience. Reinventing retail-tainment, Augmented Live Shopping makes branded live streams more fun, immersive and spectacular. Wilkins Avenue AR's proprietary tech adds AR avatars and 3D animations to traditional live streams on Instagram and other social platforms. The experience resulted in unparalleled engagement and conversion results, which will be presented by Guillaume Rolland, Head of Innovation at Maison Berger Paris, and Thibault Mathieu, CEO of Wilkins Avenue AR.
Siemens digitalization technologies help accelerate digital transformation across offices, buildings and factories to create sustainable communities and energy solutions. It harnesses the full potential of digital transformation and accelerates the development of smart infrastructure - easier, faster and at scale.
Join us for an overview of Siemens' solutions that can help partners and customers achieve digital twins faster!