Back to agenda

XR - The New Commercial Entertainment Horizon

Nov 11

09:30 AM - 09:55 AM

Description

Much has changed in the adoption of AR, MR and the overall XR implementation into the out-of-home landscape. This session will be an exclusive overview of the realities and new developments underway from an industry leader.

Speakers

Founder , kwp

Related Sessions

Nov 10

10:00 AM - 10:25 AM

Description

There remains a huge gap between hopes for scalability of wearable AR to the general public and real world success stories involving large volumes of paying customers. ARtGlass has bridged that gap. CEO Greg Werkheiser and Vice President Lexi Cleveland will present with client Therese Alvich of Merlin Entertainments. They’ll share lessons applicable across many verticals from a journey scaling to serve millions of thrilled visitors to iconic cultural sites globally who pay for 45-120 minute tours. How and why did ARtGlass and their client sites break through quietly, inexpensively, and with a team characterized by atypical diversity?

Speakers

CEO , ARtGlass
General Manager, Madame Tussauds , Merlin Entertainments Ltd
Senior Project Director , ARtGlass
Nov 10

10:30 AM - 10:55 AM

Description

Black Movement Library (BML): BML is a library for activists, performers & artists to create diverse XR projects, a space to research how and why we move, and an archive of Black existence. BML seeks to grow community through the use of performances, xr experiences, workshops, conversations and tool making.

Speakers

New Media Artist , Black Movement Project
Nov 10

11:20 AM - 11:45 AM

Description

Post our successful second year of BRCvr Burn Week, Doug and Athena will share what they learned, new discoveries, best practices and ways utilized to bring the community together while empowering them to create in the digital plane.

Speakers

Co-Founder/Producer , BRCvr
Co-Founder/Producer , BRCvr
Nov 10

11:50 AM - 12:45 PM

Description

The use of XR in entertainment, from production to marketing and distribution, continues to grow as consumers expect more immersive and engaging content. This panel of studio executives will share their perspectives on why XR creates a stronger medium for more authentic brand storytelling and how they apply XR as a part of their larger branding initiatives. They’ll also discuss best practices for deploying these experiences, learnings from new technologies and their future outlook for XR in entertainment.

Speakers

Director of Interactive Experiences , Disney Consumer Products, Games, and Publishing
Lead Client Partner, West Coast , Trigger
VP, Emerging Products Group , ViacomCBS
Nov 10

02:15 PM - 02:40 PM

Description

What does live performance look like in virtual worlds and how can virtual production be used? Step behind the curtain with Director Kiira Benzing of Finding Pandora X, winner of the Venice Film Festival’s Best VR Immersive User Experience Award and the Audience Award at the 2021 SXSW Festival. This production features Broadway actors embodying virtual avatars. Immersive narrative, ancient mythology, escape rooms, and virtual environments collide in this hour-long interactive performance that transports the audience into a neon-colored immersive storyworld. The audience has a critical role to play, embodying avatars and collectively forming a Greek Chorus. Rooted in the principles of interactivity, liveness, presence, embodiment and community, these productions enable global audiences to socially connect. Join Benzing as she describes the Double Eye Studios’ process for virtual collaboration and explore what types of media can be used to build live virtual performances.

Speakers

Executive Creative Director , Double Eye Studios