An in-depth look at the challenges Fortune 100s, ISVs, and SMBs are facing as they go from dozens of VR and AR headsets to thousands, and why traditional MDMs aren’t working for them.
3D has drastically increased revenue for the fashion industry. 3D eCommerce has proven to increase conversion rate by 94% and increase cart size by 61%, but that is just the beginning. Once fashion brands have 3D assets they can be sold as NFTs, placed in games for users to dress their avatars and so much more. How should brands be thinking about their 3D strategy? What works well in the Metaverse and what doesn't? Join 3D experts from VNTANA, Together Labs and Epic Games who have worked with freelancers to Fortune 1000 brands to create successful 3D fashion experiences across eCommerce to the metaverse and beyond.
Engineers seeking to implement AR in production environments and at scale need to integrate AR-enabling technologies with existing IT architectures. The developers of AR solutions also need to offer their partners, customers and employees a range of acceptable options from which they can choose when developing or preparing to use AR-enabling components in a wide range of use cases and under diverse constraints. Unfortunately, current AR systems are vertically integrated and tightly controlled by the vendor who is offering the component or solutions. Recognizing the needs of the AR industry to increase interoperability, there are many ongoing and emerging initiatives in international Standards Development Organizations and industry groups to specify standards. In this session attendees will learn the current status of these initiatives. With this insight, customer and product teams will be able to prioritize where to invest their resources and achieve the impacts that AR can offer with the highest flexibility and lower costs.
Journey with XR national and international speaker Christopher Lafayette as he covers the intriguing world of Non Fungible Tokens and what they bring to the XR Ecosystem. Chris will cover the topics of 1 Non Fungible Tokens Defined, Today. 2 How are NFTs made: Art vs Natural Assets 3 Where are they stored? 4 NFTs in Virtual Worlds 5 Relevant Industries
Our future Metaverse is a shared 3D experience of the physical world and our many digital worlds. Naturally, the physical world is spatial and distributed. This spatial distribution means that physical objects and spaces are self-evident, and each of us can independently explore the world’s diversity. This PTC Reality Lab talk will explore a UI and platform vision for empowering the future builders and explorers of the physical world.
Music has always been enhanced by the visual arts, from album covers to music videos to laser light shows. In the last few years, artists have begun leaning into AR as the next frontier for such experiences, but never at scale, and never holistically across the broad spectrum of listening experiences, be it at home by yourself, out on a walk, hanging with friends, or attending a live concert or festival. Thanks to the unique capabilities of Niantic's new Lightship ARDK, with additional support and partnership from Unity and Warner Music, the two-time Auggie award winning AR studio, HEAVY.io will be showcasing their newest project (it's a secret, we can't tell you yet!), presenting a new paradigm for audio-visual experiences at the convergence of music, AR, NFTs, and participative art creation.
Holoride takes everyday journeys and transforms them into immersive experiences by combining navigational and car data with XR. The technology has the power to change backseat entertainment forever while its Elastic SDK helps creators build breathtaking content and seamlessly implement it for enjoyment within the car. In a rather conversational format, Nils Wollny (CEO & co-founder holoride) and Jesse Schell (founder Schell Games) will look at what’s so exciting about developing games with holoride’s Elastic SDK and how the content creator community can benefit from this completely new media format called Elastic Content. The session will further examine lessons learned from past and current projects and share insights about their most recent title in development, Cloudbreaker, which is scheduled to be released in 2022. Both Nils and Jesse will conclude with valuable tips on how to make the most out of the holoride experience, outline how to leverage the Creator Space with its powerful tools, and how to benefit from this exciting in-car entertainment revolution.
The design process today has dramatically changed for architecture, engineering, and construction (AEC) teams. The pressure of remote work, outdated tools, and faster timelines all are compounded by even higher client demands. Whatâs the secret to maintaining the cutting-edge in this stressful market? Join Gabe Paez, Founder and CEO of VR collaboration Workspace The Wild, as he moderates a panel discussion with three innovative design teams that are thriving in todayâs competitive industry through the use of immersive technology. Learn how they brought VR into their design process, how itâs transformed their work and organizational culture, and how itâs yielded a tangible ROI along the way.
Invisible and odorless as the metaverse itself learn the 5 secret interaction ingredients increase engagement, presence, productivity as well as reduce nausea, churn, and broken dreams. Journey to Wonderland’s kitchen and learn how to leverage next-gen XR UX techniques. Expand your XR UX design vocabulary to take advantage of improvements made possible by higher resolution hand tracking, haptics, photogrammetry, machine learning, and higher resolution visual displays. This talk covers XR UX advances made since Lazzaro’s popular AWE 2019 UX Standards talk. Improve you kPIs. Come see what’s cooking.
Digital Manufacturing technologies are of critical importance to The Boeing Company and other large manufacturers. The use of Augmented Reality as part of a production system offers significant benefits to cost and quality. Laura Bogusch is the Vice President for Materials and Manufacturing Research at the Boeing Company, where she leads a large international team developing a range of technologies that will enable Boeing to implement the most advanced capabilities in its manufacturing operations. In this talk, Laura will highlight her priorities that are focused on enabling a digital thread using Model Based Engineering, and the role that Augmented Reality plays.
The ISAR SDK (Interactive Streaming for Augmented Reality) is a developer tool enabling remote rendering and real-time streaming of entire XR apps from cloud or on-premises infrastructures to mobile XR devices. This approach breaks the performance limitations of mobile XR devices (HoloLens 2, Oculus Quest 2, iOs/Android,…) and allows developers to empower their apps or even create new experiences with high-quality content. More than 100 enterprises already use applications with the ISAR technology. In this session you’ll learn more about the ISAR SDK and its benefits as well as get a live integration demo.
In a world where the COVID pandemic has deprived the public of live music and where artists have had to invent new ways of communicating online with their audience, it is not difficult to imagine that the future of concerts could be through virtual worlds. The catalyst for this massive market opportunity is rooted in how habits have changed in 2020. During COVID, everyone has become a digital native. Musicians are looking for new ways to reach their audiences and vice-versa. As social platforms with the built in mechanisms for engagement that concert goers crave, games presented an opportunity for a new type of virtual music experience as an extension of the live music circuit. As we enter into this rapidly emerging virtual concert market, games and music are intersecting more and more where just as we’re defining what the metaverse is, we’re also defining what virtual concerts are as these two industries converge. In this one of a kind panel, we hear from Mavericks at the forefront of the gaming and music industry, and from the venture capitalist perspective to better understand where the cross section of these industries is at, and what it means for the future of these industries, their respective stakeholders and you. It’s when technology is in the hands of the artists that we see the most exciting future that stimulates innovation, conversation, and audience-first designs that are leading towards a vibrant 1:1 digital twin of the music industry in the Metaverse. Whoever gets this next move right in this space is going to win big.
Toyota challenged all team members to “Start Your Impossible” - a call to re-imagine Toyota for the next hundred years, embracing technology, collaborating across the organization, challenging the status quo, and taking risks. Accepting the challenge, three team members decided to address the Accessory Sales process, historically ranked among the lowest levels of satisfaction in the industry-wide automotive purchase process. The goal was not only to prove that AR could interact with a physical vehicle, but to demonstrate AR as a viable sales tool. The results were better than expected: Customers benefitted by having unlimited accessory catalog access via a “virtual try-on”; Dealerships benefitted from both an increase in sales and a decrease in operating costs by not having to maintain a large accessory inventory; and Toyota Motor North America (TMNA) benefitted by collecting data on accessory trends. The collaborative team presenting: David Kleiner – TMNA’s Applied Technology & Research Lab (ATRL), Jazmieka Smith – Toyota Logistics Services (TLS), and Dan Ferguson – Groove Jones.
Covering the revolution in mobile scanning with the recent addition of depth sensors to many mobile devices, Laan Labs talks about creating a capture pipeline for consumers and enterprise alike. They share a few case studies of how the combination of LIDAR & computer vision is opening up new opportunities for industries like construction/BIM, shipping, GIS, and everyday consumers.
Learn more on how in today's fast paced technological world, new and emerging technologies build upon the old technologies driving the overall digital intelligent transformation. The digital transformation is feuled by advances in technology, such as Artificial Intelligence (AI), Machine Learning (ML), and applications using the copious amounts of continuously generated data. By leveraging these technologies and others developed such as Augmented Reality (AR), Virtual Reality (VR), and Digital Twins, the line between the physical world and the digital world will be increasingly less distinct. Applications are already quickly emerging across the broad fields of gaming, entertainment, medicine, automotive, education, manufacturing, enabling the sharing of services, and more. SMEs will describe their experiences to each of the fields.
Miniaturization is the trend to manufacture even smaller mechanical, optical and electronic products, medical devices, and other high-value parts. This trend continues to be strong, with year-over-year growth in many markets. One of the limiting factors to miniaturization is the inability of traditional manufacturing methods like injection molding and CNC machining to effectively and economically produce smaller and smaller parts. Many leading AR/VR technology companies have started using micro 3D printing as a method for producing various micro-precision components as an alternative to traditional fabrication methods – finding huge time and cost savings. Micro 3D printing is delivering incredible value in producing the packaging, housings, harnesses, connectors and enclosures for consumer electronics, with a level of precision and accuracy that is necessary to assemble the critical systems and components. Learn how micro 3D printing is enabling companies in this competitive space to address development challenges limited by current microfabrication methods and also allowing companies to explore the potential of pushing the limits on miniaturization by expanding the boundaries otherwise thought impossible with 3D printing.
One of AR’s foundational principles is to fuse the digital and physical. The real world is a key part of that formula… and real-world relevance is often defined by location. This means that one of AR’s primary battlegrounds will be in augmenting the world in location-relevant ways. That could be wayfinding with Google Live View, or visual search with Snap Scan and Local Lenses. And these players aren’t alone: Apple, Facebook, Niantic and other AR leaders continue to signal geo-spatial AR ambitions. Who’s doing what to gain pole position and win AR’s Space Race? We’ll break it down through numbers & narratives.
Immersive educational experiences have become a hot topic in schools across the globe especially post-COVID. Virtual reality has allowed educators to create virtual spaces and inhabit them in ways that have only previously been imagined. Extending the educational experience in Science and Humanities through VR/AR technologies has made Morehouse College a stand-out in the XR space. Victory XR built a digital twin campus accessible through the Engage platform of Morehouse College, a small, liberal arts college in Atlanta, GA and alma mater of Dr. Martin Luther King, Jr. Courses in biology, chemistry, and history were taught in Spring 2021 by Dr. Ethell Vereen, Dr. Muhsinah Morris, and Dr. Ovell Hamilton with cross-disciplinary modules infused by English professor, Dr. Tanya Clark. There were many lessons learned pivoting to remote learning in VR while educators worldwide were still getting acclimated to the facilitation of online learning. Being in VR allowed for students to construct their knowledge in a world free of distractions. The experiences in VR were thoughtfully developed to give students better access to meeting and exceeding the learning outcomes for the courses. Based on the preliminary surveys of students in the VR courses, this level of learning was beyond what they had ever experienced in the face-to-face classroom. The VR setting proved to be the best investment at a time when students had become fatigued with the constant use of available online team collaboration tools as the only way to meet for class. While VR has been shown to increase learning outcomes, mainly in individual gameplay tasks, there is a lack of data correlating student success and engagement to the learning outcomes spanning many disciplines. Now with this ambitious VR project incorporated into the curriculum at Morehouse College, there is data to support that courses across disciplines in science and the humanities can benefit from immersive VR in efforts to help students master the subject matter faster than they could in person. This is the first of such data at any undergraduate institution.
Fitness is one of the biggest trends in XR, and even big corporates like Facebook are getting interested in it. This talk, which comes from the developers of the fitness game HitMotion:Reloaded, shows you how to enter this field by designing an immersive fitness game that can be fun and provide at the same time an effective training. It will detail the choices that you have to take while designing such a game both in AR and VR, and what are the future perspectives of the technology.