Why Two Experienced Producers Made the Pivot from Traditional to Immersive Media

Hear first-hand from two experienced producers in traditional media who decided to invest heavily in immersive video. Maura Axelrod is an accomplished Associated Press reporter who launched “Primary: News in Depth”, the first news application on Apple Vision Pro leveraging Spatial Video to cover world events. Kelly Breaks is the owner of Blue Frog studios, a premier live music venue with a successful streaming business, who with his team of 12 is now recording multiple concerts every week with the Blackmagic URSA Cine Immersive camera.

Learn about the story behind their decision to jump into Immersive, the challenges they faced and the solutions they found to overcome these. The fireside chat will be moderated by Paul Mezier, co-founder and COO of Acute Immersive, the company behind the publishing platform that powers both applications.