Kelly Breaks knows what makes a great concert. For many years, he was a touring musician performing around the world. He enjoyed the technical side of music so much, he became an audio engineer. In 2010, Kelly and his wife Juanita opened Blue Frog Studios, Western Canada's premier large recording studio. To make the most of their space, they held "in-studio" concerts. Audiences loved the intimate venue, and the series grew to over 200 sold-out shows annually. 

In 2014, Blue Frog began to use tech to reach more music fans. They started live streaming with a worldwide broadcast for Earth Day featuring Jefferson Starship. This led to the launch of Blue Frog+, a SVOD application offering premium, acoustic live shows. They are now expanding into immersive with Blue Frog Immersive, an app for the AVP.