AWE USA 2026

Designing and Building Enjoyable Immersive Worlds

Jun 17

12:00 PM - 01:00 PM
Gaming Stage | Expo Hall
Gaming & LBE | Sponsored by PICO

Description

Join us for a fireside chat with executives from three of the top VR gaming studios as they discuss their experiences designing and building new immersive worlds.

  • Where do they get their ideas and at what point do they know this is a world they want to design?
  • How do they work with their teams to make those worlds "real" (in the immersive environment)?
  • Do common physical limitations (motion sickness, mobility, etc.) affect their design choices and if so, how? Or, does VR allow greater freedom from physical limitation?
  • How do they make choices related to embodied interaction? 
  • How important is environmental storytelling - the players' experience, lore, etc. - to the overall design process?
  • Are they using AI in their design / world-building process?
  • How do you determine the best options for UX/UI for a particular world?

Session Speakers