Bits and Buildings: Constructing Digital Experience

Foster + Partners, the global practice behind Apple Park and 30 St Mary Axe has been at the forefront of architecture and design for nearly 60 years. Now its Applied R+D team is taking that spirit further, deploying XR and immersive experiences across one of the world's largest design studios to change how buildings are conceived, prototyped, and experienced, from the designer's hands into the client experience.

David Gillespie and Zehao Qin bring real projects, real tools, and real insight, spanning Gaussian splatting, digital twins, and virtual prototyping through to immersive client marketing applications across everything from product design to urban scale. If you want to see how XR moves from experiment to production in a global architectural practice, and what the convergence of XR and AI means for the future of the built environment, this is the session for you.