290 Million Minutes of XR: The Signals That Determine What Scales and What Stalls

How spatial behavior data turns XR quality from a gut feeling into a number you can hold a deployment to.

Why do two XR deployments with the same hardware, same rollout, and same organization end up worlds apart on adoption? We'll discuss why, in enterprise, quality behaves less like a spectrum and more like a threshold you're either above or below. Drawing on patterns observed across more than 290 million minutes of real spatial behavior data spanning enterprise training, healthcare, social, fitness, and games, this talk unpacks what actually determines whether an XR experience succeeds or stalls. We'll look at how comfort, onboarding, and spatial friction can be measured directly from user behavior. Every pattern is grounded in real data, not anecdote, with practical implications for how teams set quality baselines, hold a live deployment to them, and catch a struggling rollout in week one instead of quarter two. You'll leave able to treat XR quality as something you measure, not something you hope for.