Dana Ware is the Founder and CEO of Hidden Realities, an immersive storytelling studio creating interactive worlds that blend physical environments with augmented and mixed reality. Her work focuses on transforming everyday spaces into living story worlds where audiences become active participants rather than passive viewers.



A pioneer in large-scale spatial entertainment, Dana has architected stadium-scale augmented reality platforms capable of synchronizing tens of thousands of participants in real time. Turning live sports and entertainment venues into shared digital experiences layered seamlessly over the physical world.



Previously, Dana served as Creative Director at The VOID, where she helped define the emerging field of location-based virtual reality. She led multidisciplinary teams developing premium immersive experiences in collaboration with global studios including Disney, ILMxLab, and Sony, integrating cinematic storytelling with real-time engines and spatial design.



In addition to leading Hidden Realities, Dana advises several XR startups on product vision, immersive systems design, and scalable creative strategy. Her work sits at the intersection of emerging technology, narrative design, and human connection, exploring how spatial computing can reshape how stories are experienced in the real world.



An internationally recognized Chicana director and advocate for inclusive innovation, Dana serves as Chair of the IGDA Women in Games+ Special Interest Group, a judge for the Webby Awards, and an Advisor to the Future Realities Summit at the Game Developers Conference, helping shape the future of immersive media through community leadership and mentorship. She is also a member of the Producers Guild of America and the Television Academy.