4 Sep 2025
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Mike Boland
AWE Talks: Unlocking AI By Linking it to the Real World
AWE USA 2025
Welcome back to AWE Talks, our series that revisits the best AWE conference sessions. With AWE USA 2025 concluded, we have a fresh batch of session footage to sink our teeth into for weeks to come.
We continue the action this week with a look at AI's real-world integration. Can its capability be truly unlocked when it extends from web knowledge to the realities of the physical world? Auki Labs breaks it down.
See the summarized takeaways below, along with the full session video. Stay tuned for more video highlights each week and check out the full library of conference sessions on AWE’s YouTube Channel.
Speakers
Nils Pihl, Auki Labs
Speakers
Nils Pihl, Auki Labs
Key Takeaways & Analysis
– AI has experienced a recent explosion of advancement, investment and adoption.
– But most of that has occured within the context of online/digital knowledge.
– Could AI's real value be unlocked when it's unleashed on the physical world?
– This could play out in many ways, from enterprise digital twins to consumer life hacks.
– This concept stands behind large industry efforts like Nvidia's Omniverse.
– Auki Labs has also begun to explore one aspect of this opportunity in retail commerce.
– This starts with spatially mapping store interiors with commodity smartphones.
– From there, data can be assembled as the foundation for retail optimization.
– For example, digital twins can help retailers optimize their store layouts.
– AI can work in tandem with spatial data to inform store associates in their daily jobs.
– That can include things like restocking alerts and optimal product positioning.
– All the above can be further unlocked through data partnerships, such as POS systems.
– For example, a partnership with Akuret will reveal action items that can boost sales.
– The goal in all cases is to increase retail sales and eliminate sales "blockers."
– This all traces back to extracting more value from AI when it's linked to the real world.
– Several other use cases and verticals will develop beyond retail commerce optimization.
For more color and depth, see the full session below...
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