01:15 PM - 02:10 PM
"Where Am I? Why am I here? What does this mean?" Literary theorist Nicholas Burbules posed these as essential questions for those experiencing interactive and immersive media experiences. He argued that audiences should not only be asking themselves this, but should also be motivated to "do the work" of finding answers as they negotiate the spatially arranged content of interactive media experiences. This discussion panel will explore the use of space in XR storytelling. Particularly, how can we leverage new and emerging technologies to harness the potential of real, conceptual and virtual spaces to tell engaging ethnographic stories in new modes? This inter-disciplinary discussion will touch on insights from fields as diverse as anthropology, human-centered design, filmmaking, and emotional geography to investigate how XR authorship must not only navigate the spatial dimensions of human relationships and communities within our narratives, but also the spatial relationships between viewers/users ("vusers") and the ethnographic content they engage in XR experiences. As an emergent field, XR storytelling is at a critical juncture in its development, and this conversation will hopefully help map out the contours of what matters - and what makes current trends in immersive XR experiences such a unique opportunity in the history of telling stories about people and communities.
10:00 AM - 10:25 AM
There remains a huge gap between hopes for scalability of wearable AR to the general public and real world success stories involving large volumes of paying customers. ARtGlass has bridged that gap. CEO Greg Werkheiser and Vice President Lexi Cleveland will present with client Therese Alvich of Merlin Entertainments. They’ll share lessons applicable across many verticals from a journey scaling to serve millions of thrilled visitors to iconic cultural sites globally who pay for 45-120 minute tours. How and why did ARtGlass and their client sites break through quietly, inexpensively, and with a team characterized by atypical diversity?
10:30 AM - 10:55 AM
Black Movement Library (BML): BML is a library for activists, performers & artists to create diverse XR projects, a space to research how and why we move, and an archive of Black existence. BML seeks to grow community through the use of performances, xr experiences, workshops, conversations and tool making.
11:20 AM - 11:45 AM
Post our successful second year of BRCvr Burn Week, Doug and Athena will share what they learned, new discoveries, best practices and ways utilized to bring the community together while empowering them to create in the digital plane.
11:50 AM - 12:45 PM
The use of XR in entertainment, from production to marketing and distribution, continues to grow as consumers expect more immersive and engaging content. This panel of studio executives will share their perspectives on why XR creates a stronger medium for more authentic brand storytelling and how they apply XR as a part of their larger branding initiatives. They’ll also discuss best practices for deploying these experiences, learnings from new technologies and their future outlook for XR in entertainment.
02:15 PM - 02:40 PM
What does live performance look like in virtual worlds and how can virtual production be used? Step behind the curtain with Director Kiira Benzing of Finding Pandora X, winner of the Venice Film Festival’s Best VR Immersive User Experience Award and the Audience Award at the 2021 SXSW Festival. This production features Broadway actors embodying virtual avatars. Immersive narrative, ancient mythology, escape rooms, and virtual environments collide in this hour-long interactive performance that transports the audience into a neon-colored immersive storyworld. The audience has a critical role to play, embodying avatars and collectively forming a Greek Chorus. Rooted in the principles of interactivity, liveness, presence, embodiment and community, these productions enable global audiences to socially connect. Join Benzing as she describes the Double Eye Studios’ process for virtual collaboration and explore what types of media can be used to build live virtual performances.