Miguel Carrazza Morales is a Product Manager in Abbott’s Transfusion Medicine division and a passionate champion of XR innovation. Throughout his career, Miguel has advocated for immersive technologies as powerful tools for solving real-world healthcare challenges. In 2020, he played a pivotal role in creating Abbott’s first XR team—an initiative that helped establish a foundation for bringing human‑centered innovation to the forefront of the donor experience.

Miguel has led the development of cutting-edge mixed reality solutions designed to improve and modernize the blood donation journey. These immersive experiences have been deployed across more than 30 countries and translated into over a dozen languages, supporting thousands of donors worldwide. His work blends empathetic design with emerging technology, helping to reduce anxiety, enhance comfort, and create more positive interactions between donors and healthcare professionals.

Passionate about the intersection of technology and healthcare, Miguel continues to drive innovation that elevates the patient experience.