Christopher Stapleton is an Executive Creative Designer, Producer and Strategist for Experiential Entertainment. Winner of the 2025 IEEE “Test of Time” award for his 30 years of transforming research into visionary prototypes of today’s Mixed Reality across entertainment, education and training. His tourist attractions have won 13 Golden Ticket awards from Amusement Business Magazine. He has spent decades building global destinations for entertainment technology brands including Universal, Disney, Nickelodeon, Canon, Technicolor Group and IBM. His research has been sponsored by NASA, National Science Foundation, US Dept of Education, and Defense. He is Co-Founder of the Virtual World Society.

Currently, he is serving as Executive Creative Strategists transforming story world brands to leverage the next generation of technology, talent and techniques. His legacy is of uniquely orchestrating the interplay of story, play and game to create the future of the “embodied story” to engage all the senses, in all dimensions, directions and realities into one world. His ground-breaking innovations in entertainment, education and enterprise have created experiences for generations yet to be born that prepare the future creative venture catalysts across market verticals.

This next generation that will be transforming the world today is the Virtual Native in Social XR. This is where story brands transcend media and location based destinations. The empowerment of the Augmented Imagination (AI 2.0) experiential media provides the guest experience the media experience that knows no bounds melting existing chasms between Reality, virtuality, sociality and imaginality.