Alida Rehm is a Production Engineer at steel fabricator Schuff Steel, where she is helping bring augmented reality and advanced digital tools into heavy industry. She has played a key role in introducing new technologies to the fabrication shop floor, focusing on improving safety, reducing errors, and driving operational efficiency.

As a representative of heavy industry in an increasingly digital space, Alida approaches every challenge with an open mind and a practical perspective. She is passionate about challenging the status quo and eliminating the age-old excuse of, “but we’ve always done it this way,” by demonstrating how technology can meaningfully support people, processes, and progress.