Lisa Bell leads XR Business Development, where she focuses on go-to-market initiatives for head-mounted displays (HMDs) and AR glasses. She works closely with hardware manufacturers to accelerate the development of immersive applications optimized for next-generation wearable devices. Her work centers on enabling scalable XR experiences—from enterprise AR workflows to real-time 3D visualization, helping bring spatial computing out of pilots and into production through device-driven innovation.