Jason Yim
CEO & Executive Creative Director Trigger Global
Jason Yim is the CEO and Executive Creative Director of Trigger - The Mixed Reality Agency with offices in Los Angeles and Aarhus, Denmark. He has creatively led over 125,000 hours of development in mixed reality, including as a Snap Lens Studio Partner, preferred developer for Facebook, showcase developer for Vuforia and Google, and as an early developer for Magic Leap. Yim’s recent high-profile work incorporates mixed reality in marketing (Star Wars: The Last Jedi), product development (Hotwheels - Augmoto), location based experiences (Fish Designer for LEGO House) and Enterprise tools (AR Design Evaluation tool for Honda), all of which demonstrates the wide spectrum of use cases for mixed reality across all industries. In addition to speaking at conferences like CES, SXSW, UNITE, VRX, AdTech, AWE, AFI, Yim returned to his childhood home to speak at TEDx Hong Kong on "Computer Vision Bringing Toys to Life" (see link below). Additionally, Yim has 4 assigned Patents in AR/MR with several more pending. Yim was also featured in Apple's first TV show: Planet of the Apps and won two LA Auto Show Design Challenges back-to-back with his partners at Honda Advanced Design.


11:30 AM - 12:00 PM
Grand Ballroom D
Marketing & Sales

Implementing XR with Legacy Sports Brands - The PGA Tour & The Boston Red Sox

Michael Ivins | Boston Red Sox

Jason Yim | Trigger Global

Devon Fox | PGA TOUR

01:30 PM - 02:15 PM
Grand Ballroom D
Marketing & Sales

Superpowered Consumer Engagement

Eden Chen | Fishermen Labs

Alan Smithson | MetaVRse

Mohamed Rajani | Macy's

Jason Yim | Trigger Global

Richard Hess | Nestle