Welcome, Enterprise VIPs to AWE USA 2026!

Your exclusive program to help enterprises like yours unlock the full potential of immersive technologies. Below, you’ll find all the key information to make the most of your time at AWE USA 2026 - including curated expo tours, VIP roundtables with your peers, a dedicated track featuring enterprise case studies, and a private no-sales lounge. 

  • Early Badge Pick-up: Monday, June 15 | 8:30 pm - 5:00 pm | LBCC Main Entrance/Promenade Lobby
  • Welcome Party: Monday, June 15 | 3:00 pm - 5:00 pm | LBCC Main Entrance/Promenade Lobby


Hours/Location of Enterprise VIP Program Lounge

The Enterprise VIP Program Lounge is located in room 104C. This is a "no sales zone" for enterprise professionals that will be open during the following hours: 

  • Tuesday, June 16  |  9:00 am - 6:00 pm
  • Wednesday, June 17  |  9:00 am - 5:45 pm
  • Thursday, June 18  |  9:00 am - 3:30 pm

Enterprise VIP Program Track Chair:  Gregg Katano will be in the room to welcome our Enterprise VIPs, answer questions, and assist you as needed.


VIP Roundtables


Gain exclusive insights during our roundtable discussions, led by industry thought leaders. These intimate sessions will give you a chance to exchange ideas and explore solutions with other enterprise executives.


Roundtable Topics & Leaders:

Day Time Roundtable Vertical / Topic Expert
June 16, Tuesday 12:00 - 1:00 pm Scaling AR Solutions Beyond Pilot Purgatory Augmented Reality Mark Sage
2:00 - 3:00 pm Implementing Smartglasses + AI in Industry Smartglasses, Design, XR Implementation Cortney Harding
June 17, Wednesday 12:00 - 1:00 pm Understanding the Market and Uses of XR Hardware for Enterprises Hardware / ROI Marc Bringuier
4:00 - 5:00 pm XR's Future in Aerospace and Defense: Overcoming Challenges and Embracing Opportunities Aerospace & Defense Shelley Peterson & Tim Ventura
June 18, Thursday 12:00 - 1:00 pm Achieving Scalable, Predictable ROI through XR Implementation Validation of XR / ROI business case Matthew Wren
2:00 - 3:00 pm Successful for Enterprise Projects Retail, Marketing, Advertising Nathan Bowser


Exclusive Tours


As a VIP, you’ll enjoy sector specific tours and early access to the AWE USA 2026 expo floor on Tuesday and Wednesday. You’ll get firsthand access to hand-picked hardware and software solutions geared for enterprises like yours. Tours meet at 9:30 am in the Enterprise VIP Lounge.

Day 2  -  Tuesday, June 16 (10:00 am - 11:00 am)

Day 3  - Wednesday, June 17 (10:00 am - 11:00 am)
Day 4  -  Thursday, June 18 (10:00 am - 11:00 am)


Enterprise Track Hours

Join us for Enterprise track sessions in Promenade room 104A where industry professionals will present case studies covering various applications of the latest XR technology.

  • Tuesday, June 16  |  9:00 am - 6:00 pm
  • Wednesday, June 17  |  9:00 am - 5:45 pm
  • Thursday, June 18  |  9:00 am - 3:30 pm