Will O’Donnell has spent the past 15 years operating at the intersection of digital twins, immersive technology, and enterprise adoption—helping turn ambitious ideas into deployed, revenue-generating solutions. His experience spans global brands and platforms, including Mercedes-Benz, Accenture, The Mill, and Unity.

At Groove Jones, Will is a Client Engagement & Innovation Lead with a clear thesis: technology is great when it’s useful. His current focus is on where AI meets XR -unlocking entirely new behaviors in avatars, holograms, and spatial systems, and redefining what’s possible across healthcare, education, and enterprise environments. 

Known for cutting through noise and focusing on what actually works, Will brings a candid, operator-first perspective on how immersive technologies move from concept to scale—and where they’re headed next.