AWE USA 2026
What is the true cost of putting on smart glasses? Our Day in the Life UXR study maps the user experience through six critical steps, from Donning Consideration to Doffing & Storage. This journey reveals the unexpected factors preventing all-day use. Why do users still reach for their phones during hands-free moments? What seemingly small frictions cause them to remove their glasses throughout their day, often long before the battery dies? Join us to explore how we can shift smart glasses from a specialized accessory to a consistently integrated, eyes-up, hands-free tool.