Jacqueline Zimmermann is a Lead Behavioral Scientist in User Research at Magic Leap, supporting Google. Her research experience is in establishing a deep, foundational understanding of XR product experiences across both enterprise and consumer spaces. Most recently, she has been investigating the complex set of user behaviors and decisions that characterize the smart glasses 'wear journey'. Jacqueline's background integrates Physchology, Cognitive Neuroscience, and Behavioral Science. She holds a Ph.D. in Phsychology from the University of Toronto, with a specialization in Cognitive Neuroscience. She also has a background giving scientific expert witness testimony in court in the field of Human Factors.