Oct 21
10:05 - 10:30
Description
Shopping is the killer feature in any reality. The Spatial Commerce team at Shopify aims to prepare merchants for a wild future where real and virtual worlds merge, delivering the best of IRL and URL shopping. Russ Maschmeyer, Team Lead, and Eric Florenzano, Staff Engineer, are exploring what's possible and useful for merchants in this new landscape. They'll share cutting-edge prototypes as well as tools and capabilities merchants can leverage today.
Speakers
Product Lead
,
Shopify
Senior Developer
,
Shopify
Oct 21
10:35 - 11:25
Description
The demand for immersive, 3D, augmented solutions from brands and retailers has never been stronger. Use cases span from advertising, connected packaging, e-commerce, learning, loyalty, storytelling, etc.
Against all odds, Covid has been the rocket-fuel that has propelled both the enterprise and customer demand for mobile-first immersive solutions in a way that was un-thinkable in 2019.
Panelists will try to unlock the truths, myths and short vs long term opportunities and strategies for brands and retailers that are selling goods over the internet to incorporate AR VTO into their customer experience journey with a clear focus at maximizing ROI and benefits.
Speakers
XR Strategy and Partnerships Consultant
,
MDXR Strategy Consulting
Marketing Lead
,
artlabs
Principal GTM Specialist | Spatial Computing
,
AWS
Head of Open Innovation
,
Farfetch UK Limited
Oct 21
11:30 - 11:55
Description
What exactly should we do about all that Digital Fashion/WEB3/Metaverse buzz? Most brands don't understand the value but want to do something because of the FOMO. We need to dispel the fog and explain 1) how these technologies can be applied in a simple language and 2) how to not just create a project but also connect it to the receiving of predictable results.
Join us as Dmitry Kornilov addresses:
- analysis of significant changes in consumer persona
- overlaying of audience behavior and technical opportunities
- finding viable Digital Fashion and Metaverse use-cases starting from virtual try-on and ending with in-game integrations
- integration of Digital Fashion and Metaverse projects into a cross-platform communication ecosystem, from online to offline
- analysis of Digital Fashion and Metaverse projects and connecting them to revenue growth
Speakers
Co-founder/CEO
,
FFFACE.ME
Oct 21
13:00 - 13:25
Description
XR4EUROPE is a Pan-European association that federates all the XR professionals, organisations and initiatives to support the development of, promote and represent XR innovation, industry and creativity from Europe.
This European Not-For-Profit Association was created in May 2021, and is the result of the XR4ALL project supported by the European Commission’s H2020 programme which ran from December 2018 to August 2021. The founding members are former XR4ALL consortium members and European territorial clusters.
The aim of XR4Europe is to contribute to the development of XR in Europe. It is important to note that there are many private and public initiatives in Europe for the development of XR. These initiatives are positive, but the fragmentation of these supports does not allow sufficient resources to be mobilised for major structuring projects, whether in terms of technology, equipment or content.
In addition to providing appropriate services to its members, XR4Europe wants to contribute to reducing this fragmentation and to become an interlocutor of the sector with user companies and public authorities.
Speakers
Managing Director
,
XR4Europe
Oct 21
13:30 - 13:55
Description
Brands started to jump on the "Metaverse" tech trend to not fall behind the competition, but how can they create immersive experiences for their customers? And more importantly, how can they scale this 3D content generation?
Discover different ways of creating AR & Metaverse-ready assets and digital twins at scale. Session will also address the future of digital ownership, how brands can proact, and make this a part of their business strategy.
Speakers
Data Analyst
,
Hepsiburada
CEO
,
Art Labs
Oct 21
14:00 - 14:25
Description
Augmented Reality Portals is a new way to fully surround users in a 360 and 3D digital world using their mobile phone. AR Portals combine the “immersiveness” of virtual reality and the ubiquity of the smartphone to create a tool for brands and creators alike to develop magical experiences for everyone.
Take your users on a journey of your factory, have them walk around a virtual store that throws the laws of gravity out the window, or have them go on an interactive adventure while fully immersed in a digital world. These are just a few ideas of what you can do with AR Portals.
AR Portals can be created for Social AR (Snap Lens Studio and Meta's Spark AR Studio) and for WebAR and we'll talk about the pros and cons of both options.
This talk will go over the most frequent use cases for AR Portals, a high-level technical overview, and best practices in creating your own. We will also showcase some of the best AR Portals out there. If you're interested in bringing magic to the world with AR, then I can't wait to share this talk with you.
Speakers
CTO
,
Atomic Digital Design
Oct 21
14:30 - 14:55
Description
Today's utility and energy sector is being pushed towards change due to the disruptive power of progressive IT technologies. The increasing demand for electricity in developed and, even more, in developing countries with growing cost pressure is making our industry reconsider its ever static business model. With augmented and virtual realities, we are on the way to innovate and reshape our sector.
Speakers
Head of XR CoE
,
Elia
Oct 21
15:00 - 15:25
Description
Flow Founder & CEO Tristan Elizabeth Gribbin reveals insights from the field with corporations like PwC long-term. How emerging AR/VR/XR companies thrive by converting enterprise customers into long-term subscribers. Tristan engages the audience in a discussion on ways to make a splash in the market, how to get leadership to sign on, and ultimately, the value of developing lifetime partnerships.
Speakers
Founder & CEO
,
Flow