Join this expert panel as they discuss:
- Access to immersive experiences
- Technology evolution & use cases of new technology integration within immersive experiences
- Impact of web3 & tokenomics on immersive experiences
- Prospects of immersive experiences
The recently funded Horizon Europe project XR4Human, comprises a consortium of researchers, developers and users to promote a Human-centered XR system. The consortium aims at developing European standards for XR that help accelerate an ethical and human-centered development process for hardware and software manufacturers, thereby benefiting technically and commercially from highly usable and inclusive systems. Privacy, safety, ethical, legal and interoperability issues are discussed with the view of bridging the gap between industry and academia as well as cross-industry collaboration, to solve the challenges of tomorrow.
Join these inspiring speakers for a discussion around responsible innovation that takes into consideration privacy, safety, ethical and legal implications and their intersection for a socially acceptable XR governance.
In December 2021, Wilkins Avenue AR and leading fragrance company Maison Berger Paris showcased the first-ever Augmented Live Shopping experience. Reinventing retail-tainment, Augmented Live Shopping makes branded live streams more fun, immersive and spectacular. Wilkins Avenue AR's proprietary tech adds AR avatars and 3D animations to traditional live streams on Instagram and other social platforms. The experience resulted in unparalleled engagement and conversion results, which will be presented by Guillaume Rolland, Head of Innovation at Maison Berger Paris, and Thibault Mathieu, CEO of Wilkins Avenue AR.
The Metaverse has pushed human creativity, interaction and expression past the realms of 20th century technology which boxed digital social interactions and content in 2D. Now, 3D self-representation can build experiences in which embodiment, presence and agency are enhancing human interaction in real-time. Meanwhile, avatars offer new ways for people to meet, create and collaborate in virtual environments – be that in the workplace or for entertainment.
Yet, for the Metaverse to truly come to life, hardware, software, and content need to rise in harmony with the infrastructure and architecture that support it. The defining products and experiences will come from collaborations and partnerships built on different technologies, disciplines, companies and experiences.
Pearly Chen and fellow panellists will explore how the ecosystem can come together to build spaces in which we can all create, express ideas and interact in this new world. Unpacking the latest in immersive technologies, panellists will address ways we can regain natural interactions in virtual worlds and unlock use cases that past generations of technology could not achieve. Authenticity will be at the heart of this discussion, with panellists sharing insights on why this must come first for us all, as the Metaverse pushes the boundaries of content and interaction.
META’s ARfusion™ combines precision cast lens fabrication tools and functional metasurfaces, to provide AR wearable developers with a platform for seamlessly integrating these nanostructures into thin lightweight prescription glasses. These embedded technologies can include waveguides, microdisplays, holographic filters, liquid crystal/electrochromic foils, antifogging and eyeglow suppression films, antennas, and eye trackers. Each platform employs a massively parallel patterning scheme, designed to be scalable to large areas of either rigid substrate materials and rolls of flexible films. The ARfusion™ platform enables scalable and versatile fabrication processes for manufacturing AR glasses of any size and shape in large volumes, providing a significant cost advantage over current methods.
Leaders from the Korean XR ecosystem share the latest news and information on innovations of Korean developers.
Siemens digitalization technologies help accelerate digital transformation across offices, buildings and factories to create sustainable communities and energy solutions. It harnesses the full potential of digital transformation and accelerates the development of smart infrastructure - easier, faster and at scale.
Join us for an overview of Siemens' solutions that can help partners and customers achieve digital twins faster!
With the rise of 3D in eCommerce, retailers are creating their own 3D pipelines and workflows. We demonstrate that in order to reap the benefits of 3D technology on a large scale in eCommerce, it has become essential to reach alignment throughout the industry and introduce standards.
We will showcase what can be done right from the start to solve for all of the use cases that a retailer might have down the road. Our approach is to smartly streamline the 3D model creation and processing, therefore unlocking scalability. We will also include a practical example from the furniture industry, demonstrating how technology can help to reduce manual effort at different points in the process.
There is an enormous buzz around the metaverse with tales of fully virtual spaces mimicking real life and extending it via games or online collaboration. Taking a closer look though, the metaverse does not seem to offer much for businesses from the industrial space. It is so far leaving out people that are already solving real-world problems across industries and processes. TeamViewer strongly believes in a continuous convergence between the physical world and technology in general. So, it is way beyond time to leap into the “industrial metaverse” and redefine frontline work in the 21st century – with the help of AR solutions and the power of AI.
The historical advancement of technology has sometimes distanced and even dehumanized how we work, live, and play. Fortunately, the 5th Industrial Revolution heralds a journey that could yield more balanced and empowered human-machine interactions.
This powerhouse panel will explore the ways that we are turning technology into an ally for how machines and humans can - and must - collaborate for a sustainable future. We will debate how immersive tech has the potential to profoundly impact sustainability agendas across business, politics, academia, and communities.
The opportunity for creators, educators, and policymakers to leverage AR, VR, and other immersive experiences for unprecedented solutions has never been so exciting. Whether it's around climate change, DE&I, social equity, or emotional and psychological wellbeing, there is much to solve with the power of innovation at our fingertips. Join us to ponder, consider, delight in, and celebrate the possibilities.
The launch of area target recognition capabilities is opening new use case capabilities.
It's removing 3D object recognition needs and can be used over 30 000 m² like in Schriphol Airport.
Come and see new capabilities of area target and discover plenty of new use cases through intervention GPS, retail store experience, digital human guide for culture and more.
For XR creators, creating content has been difficult and expensive. XR creators have had to rely on DSLRs or even professional 3D devices. Now with Pivo, XR creators can make content easily, 1/5 the cost! Using Pivo, we would like to bring XR content to the mainstream, by democratizing the tools & hardware!
Many industry and construction 4.0 use cases such as maintenance, production line planning, or default detection require displaying in AR and updating over time complex Digital Twins at a very large scale. By moving spatial computing and rendering into the cloud or at the edge based on 5G connectivity, we will show how the AR cloud platform developed in the context of the EU Research and Innovation project ARtwin can meet these requirements, whatever the AR device capabilities.
The Metaverse is only a small subset of the overall digital realm and all the hype is clouding the real opportunity to rethink how we do everything. We have incredible technology at our fingertips, but we are just scratching the surface of its capabilities.
By changing the way we think about innovation, and leading with a proactive mindset, we can simulate entirely new constructs for products, services and business processes. Beyond that, we can think of individual technologies as ingredients in our overall recipe for change.
This change is coming either way. We can either sit back and watch it all unfold or we can become the driving force behind it. Which side do you prefer to be on?
Join us for this panel discussion with Nestlé, VR Direct and Immerse to discover the journey of scaling XR in big companies such as Nestlé. The Global IT Innovation team together with the current XR partners of the company will talk about finding the right value of XR in the business, the biggest challenges and what’s coming next.
The modern warfighter has limited situational awareness and performs under a high cognitive load while operating and executing missions utilizing autonomous systems. Currently, operators are head and eyes down, losing the ability to fully know what is happening in the environment around them.
The use of AI-generated 3D models and AR pre-visualization tools can eliminate mission repetition and reduce commander intent communication while allowing for full situational awareness. The warfighter will also see a reduction in the expertise required in unmanned system flight control enabling them to "launch and forget" until notified of pertinent activity.
XR tools enable seamless command and control of unmanned system while providing safety to the operator.
The next generation of the Internet should be built by a more diverse set of founders than the last. DVRSTY exists to help accelerate those founders in creating ambitious new companies within the Metaverse and Web3. We do this primarily by connecting them with capital, network and talent.
Join this panel specifically curated to encourage female founders and answer questions that might be unique to this demographic - or those who want to support their success.
When Pfizer was scaling up the vaccine production during the pandemic two pain points were identified. The production lines were difficult to access to train new employees and the storage of the product involved complex procedures that required additional guidance.
Join our session on how Pfizer PGS Digital Manufacturing Innovative Technology Team leveraged AR and VR technology to overcome these obstacles and bring the vaccine to the world at lightspeed.
Silently, WebXR has been enabling a fast and accessible new class of XR development. Additionally, a platform that allows self-distribution and control over content will become even more important with increasing device fragmentation. Learn about how development and deployment of XR web apps make the web the ultimate development platform.
In the current ecosystem of Spatial artificial intelligence (SAI), access to, applications of and benefits from SAI continue to center power within a small number of individuals and organizations. Citizens are in no way able or prepared to engage with SAI as it exists today, an issue of inequity that will only grow in scope and scale as SAI’s capabilities, capacities and uptake also grow. To address this inequity, a holistic reimagining of the current ecosystem is needed. In this space, my colleagues and I have highlighted the need for what we call ‘Collective SAI’. As we imagine it, Collective SAI would be a citizen-run technological tool that, through its accessibility, transparency, independence and utility, would provide counterbalance to the current power dynamics that define the SAI ecosystem. By matching technology with technology in a practical and achievable way, such an approach is arguably our best hope to ensure equity and justice in the world of SAI now and into the future.